Marketing Plan Infy Milk

Topics: Marketing, Milk, Social class Pages: 10 (2122 words) Published: August 3, 2009
The marketing logic by which the business units hopes to achieve it marketing objectives is known as marketing strategy. Marketing strategy is base of every thing It includes marketing mix, target marketing, market positioning and also market segmentation. We had tried to choose the best marketing strategy in our new product “INFI MILK”. And we have also focus on actors and forces in the marketing environment. The strategy that we had tried to follow is to be very much successful in today’s competitive market place. It is only possible when we will focus on needs and wants of our customer. We know that it is very much difficult task to focus on needs and wants of every consumer because there are different kind of consumers having different kind of needs and wants. Even then we had tried to fulfill their needs and wants by introducing our new product.


We will transform Genesis Co., Ltd. into a consumer focused supplier of a range of nutritious and innovative Milk. To achieve this we will continually improve relationships with our stakeholders who are:

Our owners
We will maximize our profits to enable the Seventh-day Adventist Church to be a leading provider of humanitarian services. In operating our business we will be genuine witnesses for Christian principles.

Our employees
We will provide a safe, fun and vibrant work place where people want to work. Our objectives will be achieved by recruiting, training and nurturing the very best people. We will provide an environment which will be professionally challenging and encouraging each employee to achieve.

Our trading partners
Without exception, we will:
be reliable and trustworthy
deliver exceptional service
be approachable and informative
seek innovative approaches to meet their changing needs

Our community
We will make the world a better place by supplying nutritious food and by being a responsible and compassionate member of our community.

Our consumers
We will be consumer focused in everything we do. We will continue to invest in new approaches and ideas to provide food that is of the highest: • Quality

How much calcium do kids need?
3 cups of low-fat or fat-free milk (900 mg of calcium), AND •Additional servings of calcium-rich foods to get the 1,300 mg of calcium necessary to build strong bones for life. 3 cups of low-fat or fat-free milk (900 mg of calcium)

+ additional servings of calcium-rich foods (400 mg of calcium)

1,300 mg of calcium!
Starting around age nine, young people need almost twice as much calcium as younger kids.


All the goodness of real milk, with the added proteins, carbs and quick-energy good fats to keep kids going strong! INFY Milk is perfect between meals or with meals when time is tight but good eating is a must. Packed with nutrients that kids need for their growing bodies, INFY Milk is the perfect fuel before play, practice or the school day. The creamy smooth

taste goes down great and
leaves a smile on little
faces too!

INFY Milk is a complete, balanced and delicious flavored drink specifically formulated to meet the nutritional needs of children. It is lactose and gluten free, helping children between the ages of 1 to 5 years old who are not eating well or at risk of developing malnutrition because of compromised health. It tastes delicious and it can be used as a sole source of nutrition or as a nutritional supplement. Just add water and watch your child grow strong and healthy! HELPFUL FOR :

GI dysfunction
Crohn’s disease
Inflammatory bowel disease,
Short bowel syndrome
Chronic diarrhea,
Pancreatitis and pancreatic insufficiency
Post operative, cancer and cerebral palsy
Oral or tube feeding


The process of dividing a market into different groups of buyers who have distinct needs, characteristics, or...
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