COURSE TITLE: MARKETING MANAGEMENT
COURSE CODE: ZD 6703
HIMALAYA HEAL HAIR SHAMPOO
KOK HONG LEONG - ZP01949
WONG CHING WOOI – ZP01963
1.0 EXECUTIVE SUMMARY
Himalaya Global Holding Ltd. is well known India based company producing herbal healthcare products began from 1930 when a curious man riding through the forest of Burma saw restless elephants being fed the root of a plant, Rauvolfia serpentine, which helped pacify them. Fascinated by the plant’s effect on elephants, this young man, Mr. M.Manal, the founder of Himalaya, wanted to scientifically test the herbs properties. His vision was to ‘bring the traditional Indian science of Ayurveda to society in a contemporary form.
Every year, over 300 million of Himalaya products enter the homes consumers around the world. With a range of over 300 healthcare and personal care products being developed so far and giving them products that help them lead healthier, enriched lives.
With expanding range of products and growth in international markets, Himalaya underwent a rebranding where the entire range was brought under a single umbrella- Himalaya Herbal Healthcare. With the present portfolio of pharmaceuticals, personal care, baby care, well-being and animal health products, Himalaya has evolved into a ‘head-to-heel’ herbal wellness.
With a history spanning eight decades in the area of herbal research, Himalaya shares a close relationship with nature. Himalaya not only promoting good health but also safeguarding the health of planet. Ever since their inception, they have taken great care to protect biodiversity, collect herbs in a sustainable way and promote good agricultural practices.
Currently the shampoo products in the market are majority dominated by the “chemicals” formula mixed which more or less giving some harm impact to the users and as well as to the environment. With the consistent growth in the shampoo market, it is very high potential to continue explore the opportunities in the market segment by developing an innovative product to the market. Since the Europe countries are less exposure and understand the benefits if natural herbs, thus it is crucial that to promote the existing the shampoo products to Europeans and increase the market shares as much as possible within 3 years times.
The new products which new brand name “Himalaya Heal” is improved hair shampoo from existing product which made by 100% natural herbs with chemical free are more suitable to the new market segment, Europe countries. It is also Pro-environment product which no impact and harm to the environment at all.
With more than 80 years experiences in natural personal healthcare products, which is essential for promoting products that have a great reputations in Asia countries to Europe countries in order gain more market share.
2.0 MISSION AND OBJECTIVES
2.1 CORPORATE MISSION
Himalaya's mission is to make herbal wellness a part of every home. We want to be the most trusted company in scientific herbal healthcare and most admired for our ethics, values and commitment to sustainability. Our mission statement reads:
a) Establish Himalaya as a science-based, problem-solving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives.” b) Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards” c) Respect, collaborate with and utilize the talents of each member of the Himalaya family and the local communities where Himalaya products are developed and/or consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly practices to support the environment we inhabit. d) Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the expectations of the consumer, each time and every time. Nothing less is acceptable. At the heart of the Himalaya mission is the belief that good...
References: 1) http://www.himalayahealthcare.com
2) Market Analysis – Revision of European Ecolabel Criteria for Soaps, Shampoos and Hair Conditioners.
3) Marketing Management – An Asian Perspective, 6th edition.
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