marketing plan for a teeth whitener product
Université Saint-Joseph Année universitaire 2013 – 2014
First semester of master in « Bio marketing »
Course “Dental products” Subject Marketing plan for tooth whitening products
Presented by
ABOU-RACHED Marise IBRAHIM Roy
Outline
I-Introduction
II-Marketing plan 1-Executive summary 2-Marketing environment
Situation analysis
Market Summary
Market needs
Objectives
3-SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats 4-Competition and buying patterns
Service offering
Keys to success 5-Marketing Strategies
Mission
Marketing Objectives
Target Marketing
Consumer buying behavior
Steps in the consumer buying behavior
Positioning
Strategy pyramids 6-Marketing Mix III-Recommendation and suggestion
I-Introduction
In most cases, the natural color of teeth is within a range of light grayish-yellow shades. Teeth naturally darken with age and their appearance can be affected by the accumulation of surface stains acquired from the use of tobacco products and the consumption of certain foods or drinks.
In addition, the perception of the color of teeth is severely affected by skin tone and make-up. Independent of the real colour of their teeth, people with darker skin or who use dark makeup will look like they have brighter teeth.
Although teeth are not naturally meant to be completely white, many people want a brighter smile. Responding to this desire, a wide range of "whitening" options has become available to consumers.
For the last two decades, the ADA Council on Scientific Affairs has monitored the development and the increasing numbers of tooth whitening products. As the market for these products grew, the Association recognized a need for uniform definitions when discussing whiteners.
For example, "whitening" is any process that will make teeth appear whiter. This can be achieved in two ways. A product can bleach the tooth, which means that it actually
First semester of master in « Bio marketing »
Course “Dental products” Subject Marketing plan for tooth whitening products
Presented by
ABOU-RACHED Marise IBRAHIM Roy
Outline
I-Introduction
II-Marketing plan 1-Executive summary 2-Marketing environment
Situation analysis
Market Summary
Market needs
Objectives
3-SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats 4-Competition and buying patterns
Service offering
Keys to success 5-Marketing Strategies
Mission
Marketing Objectives
Target Marketing
Consumer buying behavior
Steps in the consumer buying behavior
Positioning
Strategy pyramids 6-Marketing Mix III-Recommendation and suggestion
I-Introduction
In most cases, the natural color of teeth is within a range of light grayish-yellow shades. Teeth naturally darken with age and their appearance can be affected by the accumulation of surface stains acquired from the use of tobacco products and the consumption of certain foods or drinks.
In addition, the perception of the color of teeth is severely affected by skin tone and make-up. Independent of the real colour of their teeth, people with darker skin or who use dark makeup will look like they have brighter teeth.
Although teeth are not naturally meant to be completely white, many people want a brighter smile. Responding to this desire, a wide range of "whitening" options has become available to consumers.
For the last two decades, the ADA Council on Scientific Affairs has monitored the development and the increasing numbers of tooth whitening products. As the market for these products grew, the Association recognized a need for uniform definitions when discussing whiteners.
For example, "whitening" is any process that will make teeth appear whiter. This can be achieved in two ways. A product can bleach the tooth, which means that it actually