Marketing Plan for The Champion Juicer: A Case Study
Introduction
Company G is a successful leader in the electronics market. We will now take the initiative towards the growth of Company G by introducing a new line of small appliances. Specific focus will be on one particular product aptly named the Champion Juicer. The Champion Juicer is uniquely designed for the consumer as a high quality, durable product keeping in line with the electronics division. Company G is highly revered in the industry and we will continue on this path with our Champion Juicer. Consumer reviews note deficiencies in our competitor products. With our unique design these concerns have been eliminated. Additionally, we include four color schemes to compliment the consumers existing surroundings adding to the uniqueness of our product.
Our design is comprised of a pressurized extractor, ensuring all juice is extracted, two filtering systems sitting on top of a sealed container. This allows the juice to flow directly into the container, eliminating spillage and loss of juice.
Company G is well established and recognized in the electronics arena. This is a benefit and will assist with our movement into the small appliance market. Our products offer value in their ability, built with quality materials to withstand stress of long term usage, the convenience of eliminating store bought containers, products with additives, limited color variations and the consumer cost is comparable to our competitors.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
Market Objectives
Target Market
The target market for the Champion Juicer is not refined to just one market. We have the athletic groups, health conscious adults and baby boomers, all looking at ways to live a healthier lifestyle. For our product, our main focus is on the health conscious families and individuals. We will target highly populated cities on the east and west coast
Company G is a successful leader in the electronics market. We will now take the initiative towards the growth of Company G by introducing a new line of small appliances. Specific focus will be on one particular product aptly named the Champion Juicer. The Champion Juicer is uniquely designed for the consumer as a high quality, durable product keeping in line with the electronics division. Company G is highly revered in the industry and we will continue on this path with our Champion Juicer. Consumer reviews note deficiencies in our competitor products. With our unique design these concerns have been eliminated. Additionally, we include four color schemes to compliment the consumers existing surroundings adding to the uniqueness of our product.
Our design is comprised of a pressurized extractor, ensuring all juice is extracted, two filtering systems sitting on top of a sealed container. This allows the juice to flow directly into the container, eliminating spillage and loss of juice.
Company G is well established and recognized in the electronics arena. This is a benefit and will assist with our movement into the small appliance market. Our products offer value in their ability, built with quality materials to withstand stress of long term usage, the convenience of eliminating store bought containers, products with additives, limited color variations and the consumer cost is comparable to our competitors.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.”
Market Objectives
Target Market
The target market for the Champion Juicer is not refined to just one market. We have the athletic groups, health conscious adults and baby boomers, all looking at ways to live a healthier lifestyle. For our product, our main focus is on the health conscious families and individuals. We will target highly populated cities on the east and west coast