Preview

Marketing Plan for Spenil

Powerful Essays
Open Document
Open Document
6358 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan for Spenil
Course code : F-204
Course name: Principles of Marketing

Report on
MARKETING PLAN ON SEPNIL INSTANT HAND SANITIZER

Submitted To:

Ms. Nausheen Rahman
Associate Professor,
Department of Finance, University of Dhaka Date of Submission: 25 May, 2013

Submitted By:

Group # 08

Serial No. | Name | ID | Remarks | 01. | Sanjida Rahman Liza | 18-010 | | 02. | Jannatul Naima | 18-065 | | 03. | Rahima Nazat Ara | 18-074 | | 04. | Fowziah Nahid Priya | 18-096 | | 05. | Nihad Ibna Matin | 18-125 | | 06. | Hamida Akter Hira | 18-146 | | 07. | Sneharthi Ghosh | 18-152 | | 08 | Shahanaz Parvin | 18-259 | |

Section: A
B.B.A 18th Batch
Department of Finance
University of Dhaka

LETTER OF TRANSMITTAL

25 May, 2013 Ms. Nausheen Rahman
Associate Professor
Department of Finance University of Dhaka

Subject: Submission of report on “Marketing plan on sepnil instant hand sanitizer”

Dear Madam,

We are obliged to submit the report entitled “Marketing plan on sepnil instant hand sanitizer”, as a partial requirement of the course “Principles of Marketing” under your instruction.

This report highlights the factors marketers must consider when setting marketing strategies and when preparing plan for their products. To prepare this report we have tried to implement our theoretical knowledge with practical experiences.
.
We are extremely grateful to you for your valuable guidance, diligent effort & inspiring words. We have tried our best to follow your instructions, schedule and discipline obediently.

Sincerely,

Sanjida Rahman Liza
On behalf of the group members
Section- A
BBA 18th Batch
Department of Finance
University of Dhaka

TABLE OF CONTENTS
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Sainsbury's Marketing Strategies
    • 850 Words
    • 4 Pages

    Sainsbury's Marketing Strategies

    Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure…

    • 850 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    MCD2050: Business Report Plan
    • 3054 Words
    • 13 Pages

    MCD2050: Business Report Plan

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Marketing Plan Template
    • 269 Words
    • 2 Pages

    Marketing Plan Template

    Marketing Strategy, Implementation and Control 4 IX. Summary 4 X. Appendices 4 I. Executive Summary II. Introduction III. Situational Analysis A. The Situational Environments 1.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Week 1 Favorite Brand Paper
    • 1183 Words
    • 4 Pages

    Week 1 Favorite Brand Paper

    Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin.…

    • 1183 Words
    • 4 Pages
    Better Essays
    Read More
  • Better Essays

    bus 330 week 5 final
    • 1767 Words
    • 5 Pages

    bus 330 week 5 final

    Once a marketer gets a grip on customers’ needs and wants they must design a marketing strategy. This is done by deciding on target markets and building gainful…

    • 1767 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Assignment week 5

    • 1372 Words
    • 4 Pages

    Assignment week 5

    Having a good marketing strategy: There are a lot of different ways of developing effective competitive marketing strategy, there has to be a balance between the creative side and the formulated side of marketing. There are many different strategies, which we won’t discuss in this assignment because it doesn’t add to the definition of a sustainable competitive advantage.…

    • 1372 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Strategies for Travelodge
    • 1485 Words
    • 6 Pages

    Marketing Strategies for Travelodge

    “Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key distinctions which are central to marketing management: the selection of target markets which determine where the firm will compete and the design of marketing mix (product, price, promotion and distribution method) which will determine its success in these markets. The marketing mix refers to the apportionment of effort, the combination, the designing and the integration of the elements of marketing into a programme or “mix” which, on the basis of an appraisal of the market forces, will best achieve the objectives of an enterprise at a given time.” (Michael J. Backer)…

    • 1485 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mkt421 Marketing Mix Paper
    • 1364 Words
    • 6 Pages

    Mkt421 Marketing Mix Paper

    Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.…

    • 1364 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Bombardier Aerospace
    • 2501 Words
    • 11 Pages

    Bombardier Aerospace

    Bombardier Aerospace is a division of Bombardier Inc. and is regarded as one of the third largest aircraft company in the world in terms of yearly delivery of commercial airplanes overall, and the fourth largest in terms of yearly delivery of regional jets. It is headquartered in Ville-Marie, Montreal, Quebec, Canada. Bombardier started its journey with the founder J. Armand Bombardier in 1942 to manufacture tracked vehicles for transportation on snow covered terrain and has earmarked itself as one of Canada’s oldest, most diversified and reputed companies. By 2002, the company has grown revenues to $21.6 billion with a net income $390.9 million from 5 operating units including: Bombardier Transportation, Bombardier Aerospace, Bombardier Recreation Products, Bombardier Capital and Bombardier International.…

    • 2501 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Better Essays

    Geico Insurance and How Its Marketing Mix Operates in the Insurance Industry
    • 1400 Words
    • 4 Pages

    Geico Insurance and How Its Marketing Mix Operates in the Insurance Industry

    Perreault, Jr., W.D., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A Marketing Strategy Planning Approach [University of Phoenix Custom Edition eBook]. New York, NY: McGraw-Hill. Retrieved from University of Phoenix, MKT/421 website.…

    • 1400 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Assignment Brief Unit 9 Creative Product Promotion 1

    • 1480 Words
    • 5 Pages

    Assignment Brief Unit 9 Creative Product Promotion 1

    Marketing is a key component of any successful business. The marketing plan outlines how the marketing mix will be used to achieve the organization’s marketing objectives. Once the organization has developed the right product for its customers, decided on the most attractive price and the ways by which it will be made available to its customers, decisions have to be made on how to communicate the new/improved product to the target market.…

    • 1480 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Assignment 4 Bringing It Altogether
    • 2128 Words
    • 9 Pages

    Assignment 4 Bringing It Altogether

    A solid marketing strategy provides a roadmap to creating and delivering true value to distinct groups of customers. All successful marketing strategies must begin and end with the customer, they cannot be an afterthought or taken as a given, so marketers must test their assumptions about their customers constantly. These are the thing that goes into a marketing strategy. A cohesive combination of: Targeting—to whom are you going to market your products and services? Positioning—how are you going to differentiate yourself from competitors? Product/Service Attributes—what attributes/features will the product/service have? Marketing Communications—how are you going to reach the target and with what message? Pricing—what price will you charge the target? Distribution—what channels will you use to sell the product or service? Customer Service—how will you manage additional customer needs? Of these components, targeting and positioning are the two most critical elements (Burgemeister, 2003).…

    • 2128 Words
    • 9 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    BTEC L3 Unit 3 Assignment
    • 1831 Words
    • 11 Pages

    BTEC L3 Unit 3 Assignment

    This assignment gives you the opportunity to demonstrate your understanding of the basic purpose of marketing in different contexts, and to show how marketing principles and concepts can be applied in the business environment. Moreover, how marketing research can help a business to understand its markets, customers and plan effective marketing strategies. Furthermore, you will need to select two carefully structured analytical techniques that can be applied to support marketing decisions. Finally, you will demonstrate that you understand how marketing techniques are applied in practice to generate demand and assess and evaluate the effectiveness of marketing techniques, followed by making recommendations for improvements.…

    • 1831 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing MIx
    • 2317 Words
    • 10 Pages

    Marketing MIx

    Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.…

    • 2317 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Bud Light Target Market
    • 599 Words
    • 3 Pages

    Bud Light Target Market

    Perreault, Jr., W. D., & Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing: a marketing strategy planning approach (12th ed.). New York, NY: The McGraw-Hill Companies, Inc.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
    Read More

Related Topics