Marketing Plan For Rural Market Area FMCG Product
Marketing Plan For Rural Market Area – FMCG Product
By:- Somendra Kumar Meena
RURAL MARKET
Rural Marketing can be defined as a function that managesall activities involved in assessing, stimulating, and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving organizational goals.
Product Concept in rural areas
The product is the most vital element in the market offering.
The acceptance of the product in rural markets isdetermined not only by, consumer, needs and wants,but also by the physical and social environment.
Levels Of A Product
1. POTENTIAL PRODUCT
2. AUGUMENTED PRODUCT
3. EXPECTED PRODUCT
4. BASIC PRODUCT
5. CORE BENEFIT
Fast - Moving Consumer Goods
FMCG’S or consumables comprise all non durables goods like toiletries, cosmetics, foods and beverages and foot wears.
These products are consumes quickly and purchased frequently.
Marketers have to make product decisions at three Levels:-
A. INDIVIDUAL PRODUCT DECISIONS:-
This involves decisions related to product attributes, branding, packaging, labeling, and product support services.
B. PRODUCT LINE:-
It is a group of closely related product priced within a certainrange, targeted at the same customer group and distributed through the same channel.
C. PRODUCT MIX:-
It is a set of all product lines and items offered by a company.This decision is based on their strategies, like width extension;length extension; line pruning; and depth extension.
Marketers have to make product decisions at three Levels:-
A. INDIVIDUAL PRODUCT DECISIONS:-
This involves decisions related to product attributes, branding, packaging, labeling, and product support services.
B. PRODUCT LINE:-
It is a group of closely related product priced within a
By:- Somendra Kumar Meena
RURAL MARKET
Rural Marketing can be defined as a function that managesall activities involved in assessing, stimulating, and converting the purchasing power of rural consumers into aneffective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of livingand thereby achieving organizational goals.
Product Concept in rural areas
The product is the most vital element in the market offering.
The acceptance of the product in rural markets isdetermined not only by, consumer, needs and wants,but also by the physical and social environment.
Levels Of A Product
1. POTENTIAL PRODUCT
2. AUGUMENTED PRODUCT
3. EXPECTED PRODUCT
4. BASIC PRODUCT
5. CORE BENEFIT
Fast - Moving Consumer Goods
FMCG’S or consumables comprise all non durables goods like toiletries, cosmetics, foods and beverages and foot wears.
These products are consumes quickly and purchased frequently.
Marketers have to make product decisions at three Levels:-
A. INDIVIDUAL PRODUCT DECISIONS:-
This involves decisions related to product attributes, branding, packaging, labeling, and product support services.
B. PRODUCT LINE:-
It is a group of closely related product priced within a certainrange, targeted at the same customer group and distributed through the same channel.
C. PRODUCT MIX:-
It is a set of all product lines and items offered by a company.This decision is based on their strategies, like width extension;length extension; line pruning; and depth extension.
Marketers have to make product decisions at three Levels:-
A. INDIVIDUAL PRODUCT DECISIONS:-
This involves decisions related to product attributes, branding, packaging, labeling, and product support services.
B. PRODUCT LINE:-
It is a group of closely related product priced within a