Marketing Plan for Restaurant

Topics: Beef, Meat, Brazil Pages: 3 (798 words) Published: August 22, 2010
1.0 Business Description
Churras is a Brazilian barbecue restaurant where is served premium quality meats which are slowly roasted on long skewers over a pit of flaming coals. This type of cooking comes from southern of Brazil where was originated. It is served different cuts of roasted meats using “rodizio” as style. Rodizio is controlled by the customers with a special indicator localized on the table which one side signals the waiters to present the various meats to the table and the other side signals them to stop. You can keep eating until your heart or tummy is content paying a single price. The meats are presented still on the skewer and served for each person individually.

1.1 Menu
When you sit the waiters bring some accompaniments including “farofa” ( it is a kind of flour, with spices and herbs), rice, beans, vinagrete (type of sauce including chopped tomatoes, onions and capsicum mixed with herbs, spices, olive oil and vinegar) and potatoes. The menu Rodizio includes 18 types of skewers which are: Rump Cap, Top Sirloin, Chicken Thighs, Leg of Lamb, Beef Ribs, Chicken and Chorizo Sausages, Garlic Rump Cap, Sirloin with Vegetables, Chicken Wings, Coconut Prawns, Garlic Bread, Chicken Legs, Mushroom, Chilli Beef, Herb Bread, Honey Cinnamon Pineapple, Roasted Banana with Cinnamon.

1.2 Vision
It is to be the best service restaurant experience on the field in Japan. Being the best means providing outstanding service, quality, cleanliness, and value, so that we make every customer in our restaurant smile. To maintain a profitable operation at a reasonable cost, in a comfortable atmosphere, with exceptional service.

1.3 Mission
To be the best employer for our people in our company;
Deliver operational excellence to our customers in our restaurants; To provide a wholesome lunch and dining experience with top quality food and staff that wants to exceed the customers expectations.

1.4 Values
We are in business to...
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