Marketing Plan for Motor Star
A. Product Description 1. Name of the Product The company will outsource motorcycles from EASTWORLD MOTOR INDUSTRIES CORPORATION (EMIC) where its head office is in Caloocan City. We will have different kinds of motorcycles such as: Underbone, Scooter, Solo, On/Off Road, Business Type, Cruiser, Ebikes and AEON.
* Company Logo
2. Properties of the Product
Motorcycle components and systems for a motorcycle are engineered, manufactured, and assembled in order to produce motorcycle models with the desired performance, aesthetics, and cost. It has frame, suspension, front fork, engine, transmission, final drive, wheels or tires, brakes and instruments.
First is the frame. The frame is typically made from welded aluminum or steel (or alloy) struts, with the rear suspension being an integral component in the design. Carbon fiber, titanium and magnesium are used in a few very expensive custom frames. Second is the suspension, it is the one that connects the two wheels of the motorcycle to the chassis. The third is the Front fork, the portion of a motorcycle that holds the front wheel and allows one to steer. Next is the engine were almost all commercially available motorcycles are driven by this conventional gasoline internal combustion engines, but some small scooter-type models use an electric motor, and a very small number of diesel models exist. Most modern motorcycles have a sequential manual transmission shifted by a foot lever. Some motorcycles, and many scooters, use a continuously variable transmission. Other types of automatic transmission and semi-automatic transmission are also in use. There are also Wheels and Tires, the wheels are usually steel or aluminum (generally with steel spokes and an aluminum hub) or type cast or machined aluminum while the tires are filled with a "mousse" which is unpunctureable.
3. Uses of the Product
Motorcycles are usually used as transportation. Many citizens especially the teenagers use this
* Company Logo
2. Properties of the Product
Motorcycle components and systems for a motorcycle are engineered, manufactured, and assembled in order to produce motorcycle models with the desired performance, aesthetics, and cost. It has frame, suspension, front fork, engine, transmission, final drive, wheels or tires, brakes and instruments.
First is the frame. The frame is typically made from welded aluminum or steel (or alloy) struts, with the rear suspension being an integral component in the design. Carbon fiber, titanium and magnesium are used in a few very expensive custom frames. Second is the suspension, it is the one that connects the two wheels of the motorcycle to the chassis. The third is the Front fork, the portion of a motorcycle that holds the front wheel and allows one to steer. Next is the engine were almost all commercially available motorcycles are driven by this conventional gasoline internal combustion engines, but some small scooter-type models use an electric motor, and a very small number of diesel models exist. Most modern motorcycles have a sequential manual transmission shifted by a foot lever. Some motorcycles, and many scooters, use a continuously variable transmission. Other types of automatic transmission and semi-automatic transmission are also in use. There are also Wheels and Tires, the wheels are usually steel or aluminum (generally with steel spokes and an aluminum hub) or type cast or machined aluminum while the tires are filled with a "mousse" which is unpunctureable.
3. Uses of the Product
Motorcycles are usually used as transportation. Many citizens especially the teenagers use this