Marketing Plan for Ice Cream
MKT 700 | marketing plan for vavavoom ice cream shop |
PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY
The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantial amount of factors and various criteria, pertinent to the organizational assessment. An external analysis and appraisal of current and future market segments will also be included. The present segmentation approach will be analysed and future possible market segments, with a light to future expansion. Concerning possible future expansion, the possible impact on the current market will also be assessed. Resultant opportunities and threats will consequently be evaluated. This evaluation will be undertaken mainly from a marketing perspective concerning the situation at hand, incorporating various marketing applications and related methodologies. Consequently, the evaluation will lead to the discussion and assessment of a substantial number of marketing principles and the application thereof. The marketing environment, competitive and customer analysis will be undertaken. After this marketing analysis has been completed therefore, the actual answer concerning potential segments to be targeted regarding expansion will be forthcoming. All of product, price, promotions and place, could be considered as being part of the organizational resources strategy, target market and marketing mix, consisting of the actual marketing strategy.
1.1. Products and Services
Vavavoom ice cream is innovated from local Tongkat Ali coffee, Kacip Fatimah coffee Manjakani coffe and Spirulina tea which is very popular among the locals. Some people are reluctant to take tea or coffee, thus
PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY
The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantial amount of factors and various criteria, pertinent to the organizational assessment. An external analysis and appraisal of current and future market segments will also be included. The present segmentation approach will be analysed and future possible market segments, with a light to future expansion. Concerning possible future expansion, the possible impact on the current market will also be assessed. Resultant opportunities and threats will consequently be evaluated. This evaluation will be undertaken mainly from a marketing perspective concerning the situation at hand, incorporating various marketing applications and related methodologies. Consequently, the evaluation will lead to the discussion and assessment of a substantial number of marketing principles and the application thereof. The marketing environment, competitive and customer analysis will be undertaken. After this marketing analysis has been completed therefore, the actual answer concerning potential segments to be targeted regarding expansion will be forthcoming. All of product, price, promotions and place, could be considered as being part of the organizational resources strategy, target market and marketing mix, consisting of the actual marketing strategy.
1.1. Products and Services
Vavavoom ice cream is innovated from local Tongkat Ali coffee, Kacip Fatimah coffee Manjakani coffe and Spirulina tea which is very popular among the locals. Some people are reluctant to take tea or coffee, thus