Marketing Plan for Hp Laptop as a Business Product

Topics: Laptop, Marketing, Hewlett-Packard Pages: 20 (3435 words) Published: July 8, 2012


Preparing a marketing plan for HP Laptop as a business product

1. About HP:

A laptop is a personal computer designed for mobile use. A laptop integrates most of the typical components of a desktop computer, including a display, a keyboard, a pointing device (a touchpad, also known as a track pad, and/or a pointing stick) and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. A laptop battery in new condition typically stores enough energy to run the laptop for three to five hours, depending on the computer usage, configuration and power management settings. HP offers a broad family of laptops, notebook computers, notebooks and tablet PCs for a variety of uses. This includes high performance laptops for watching movies, playing music, and sharing photos. HP's powerful notebook computers can handle extreme gaming needs as well. HP also offers a full range of laptop computers for business office needs. HP's ultra-portable laptops, notebook computers, netbooks and tablet PCs are lightweight and can be used almost anywhere. For any kind of lifestyle, at home or the office, HP delivers an outstanding choice of laptops.

2.0 History of HP:
Classmates Bill Hewlett, along with Dave Packard of Stanford University went ahead to find Hewlett Packard (HP) in the year 1939. The first product of the company, i.e. the audio oscillator, was manufactured in Palo Alto garage. It was one of the electronic instruments utilized by the sound engineers. Amongst the first customer of HP was 'Walt Disney Studios'. They purchased 8 oscillators for developing and testing a new-fangled sound system to make the film 'Fantasia'. The Hewlett Packard or HP Company is, at present, the topmost Corporation with respect to the information technology. HP is the organization known for revolutionizing printing industry. Moreover, it's the pioneer in computer world. HP has replaced Dell computers off late in the terms of computer shipments and sales.

3. About HP Laptops:
These days, HP is a common name as far as printers and the related technology are concerned. HP laptops as well as tablet PCs have been winning hearts of people in the last few years. In the year 2002, Compaq Inc. went on to merge with Hewlett Packard, thereby forming the single-biggest entity in the industry of computers. Through this acquisition, HP has surpassed Dell and IBM/Lenovo computers. After some difficulties following the merger and some marketing realignment and restructuration, HP has done a superb job in presenting attractive laptops and establishing their leadership in the marketplace. 4.0 Current Series:

Today, HP has divided its home and small office laptop offering in four broad categories in order to reach their different targets. We are going to briefly summarize the specifics of each of these lines: • Versatile performance. These are standards laptops, the ones that are most likely found at most retailers. They are equipped with a 15.4" screen, the hard disc varies in between 120 GB and 320 GB, RAM goes from 1GB to 4 GB. They come with the standard wifi and Bluetooth elements. They weight around 7 pounds. Their prices vary from $500 to $1,100. The laptops included in this line are the followings: HP Pavilion dv5z, HP Pavilion dv6700t and HP Pavilion dv5t. • Mobility. The main difference comes from their dimension, screens drop to 12.1" to 14.1", the hard disc goes from 120 GB to 320 GB, and RAM goes from 1 GB to 4 GB. They come with the standard wifi and Bluetooth elements. They weight around 4.5 to 5.3 pounds. Their prices vary from $650 to $1,200. The laptops included in this line are the followings: HP Pavilion dv2700t, HP Pavilion tx2500z, HP Pavilion dv4z and HP Pavilion dv4t. • Entertainment Powerhouse. Its screens vary in between 17" or 20.1". Hard disc goes from 120 GB to 640 GB, RAM goes from 2 GB to 4 GB a...
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