Marketing Plan for Educational Institution/University

MIDDLE EAST UNIVERSITY FZE

MARKETING STRATEGY AND PLAN

Membership
Marketing Strategy Purpose Group

President MEU Chair : Mr. Janardhanan Pariyarath Chancellor :
Vice Chancellor :
Head of Student Services and
Enrollment :
Dean of Graduate Program :
Dean of Post Graduate Program :
HOD School of Nursing :
HOD, School of Management :
HOD School of Pharmacy :
Admissions Director :
Student/Staff Member – MEU :
Chancellor’s Advisor :
Marketing Team :
Meeting:
The Marketing Strategy Purpose Group MEU IS TO BE CONDUCTED ON………………………………………………………………
Purpose
The goals of the Marketing Strategy Purpose Group are to:
 Define target student populations for MEU
 Determine academic programs to be promoted
 Establish a marketing plan that focuses on increasing enrollment

The Marketing Strategy Purpose Group is here submitting the (FOR APPROVAL) MARKETING PLAN GUIDING PRINCIPLES TO President Mr. Janardhanan Pariyarath to use as a guide
EXECUTIVE SUMMARY

Enrollment growth is of strategic importance to the future of the Middle East University. Marketing is an integral element of any recruitment activity. The Marketing Strategy Purpose Group (SPG) IS TO BE FORMED.
All of the offices departments and staff have to pool the resources and funding in order to reach a broader audience of potential students. This partnership has been a positive step in achieving enrollment goals, and must continue in the future with the support of other departments across the campus.
With the Marketing Plan Guiding Principles as a starting point, the Purpose Group began to determine actions that must be taken in order to improve enrollment and strengthen the overall image of the MEU

Using research from a number of sources, the Purpose Group IS TO IDENTIFY a pool of academic programs for promotion to potential students.

A. HALO PROGRAMMES OF MEU
 Bachelor and post bachelor program under