Marketing Plan Final
Hello everyone!! I am here to create a new marketing proposal for the Pfizer Company and their product known as Advil. As you may know Advil is one of the leading names in NSAID’s and it has been on the market since 1984. Advil has been confirmed by the FDA as one of the safest forms of NSAID’s. The current perception of Advil is that despite the fact it is doctor recommended that it is much more expensive than that of other over the counter drugs of its kind. We need to create a marketing campaign that will bring forth a new perspective on Advil so that it can regain market share. We need to put Advil back in the minds of our customer base and when someone needs to purchase a product of this kind it will reach for our product Advil over others of the same kind. By utilizing the 4 P’s of marketing in the correct way we can remarket this product to regain the longstanding faith that we need to have for Advil.
Situational Analysis for Advil Strengths
¤ Loyal Brand Name
¤ Doctor Recommended
Weaknesses
¤ Other Products Comparable in Generic
¤ High Priced in Comparison
Opportunities
¤ It Proves to Provide Fast Relief
¤ Can be sold Over-the-Counter
Threats
¤ There are Cheaper Medications of this Form Produced Daily
¤ Doctors Can Prescribe Prescription Forms I feel that it is very important that the attributes of a brand as well as the personality be a good match for the customer market that is being targeted. The main reason that this is true is because if they do not match up with your desired target market then your whole marketing campaign will fail and become worthless. When I look at my target market for Advil if I was trying to market this product for children then it would miss the mark all together since I really need to be targeting adults and children should not even be able to purchase this medication. I need a personality match for my target, such as that for Advil since I am targeting adults if I were to
Situational Analysis for Advil Strengths
¤ Loyal Brand Name
¤ Doctor Recommended
Weaknesses
¤ Other Products Comparable in Generic
¤ High Priced in Comparison
Opportunities
¤ It Proves to Provide Fast Relief
¤ Can be sold Over-the-Counter
Threats
¤ There are Cheaper Medications of this Form Produced Daily
¤ Doctors Can Prescribe Prescription Forms I feel that it is very important that the attributes of a brand as well as the personality be a good match for the customer market that is being targeted. The main reason that this is true is because if they do not match up with your desired target market then your whole marketing campaign will fail and become worthless. When I look at my target market for Advil if I was trying to market this product for children then it would miss the mark all together since I really need to be targeting adults and children should not even be able to purchase this medication. I need a personality match for my target, such as that for Advil since I am targeting adults if I were to
References: Cornell University. (2012). Internal audits. Retrieved from http://audit.cornell.edu/faq.html Seattle PI. (2012). Computer security faults put boeing at risk. Retrieved from http://www.seattlepi.com/business/article/Computer-security-faults-put-Boeing-at-risk-1363700.php