Marketing Plan Executive Summary

Topics: Patient, Health care, Hospital Pages: 2 (546 words) Published: February 7, 2015
{Insert Name Here}
Executive Summary
{Insert Name Here} provides the best in patient centered healthcare North Decatur has to offer. {Insert} will provide quality healthcare in a number of specialties, having a primary focus on our Heart and Vascular Center services. As our hospital continues to grow, we are devoted to staying up to date and providing our patients with cutting edge technology options, while caring for them wholeheartedly. Many of our premier services we offer to our patients are those in our Heart and Vascular Center, where interventional procedures are taking place every day in order to prevent our patients from having to undergo open-heart surgeries and being transferred to tertiary facilities. The Heart & Vascular Center is equipped with state-of-the-art procedure rooms that offer patients the most advanced form of cardiovascular imaging in the area. We employ the latest heart care and vascular technology which provides the ability to perform both cardiac and peripheral vascular procedures on a single system. Our technology gives detailed diagnostic information that leads to effective treatments of heart and vascular diseases. This up to date equipment is at the fingertips of our physicians allowing them to perform intricate procedures such as placing balloons, stents and other therapeutic agents in vessels requiring treatment. By informing our service area and the general public of our competent and well educated cardiology specialists and elegant state-of-the-art amenities through grassroots outlets and direct contact, {Insert} will quickly gain more market share. We will also provide benchmarked customer service and flexibility.   Targeted consumers of our services will be those individuals and families in nearby communities at higher risks of contracting cardiovascular diseases due to lifestyle choices, family history, and certain demographics. These patients are usually referred after admittance to our facility or by other...
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