Marketing plan coca-cola

Topics: Coca-Cola, Brand, Advertising Pages: 23 (4094 words) Published: September 20, 2014
Report

Marketing Plan
On
(Product Coca-Cola)

Prepared by

Umair Kamran
BS27-2158

Mehmood Khan
Id#0220063

Zulqarnain
Id # 0220013

Hamza ashfaq
Id # : 0000000

Group- 7
Principles of Marketing

Submitted to

Mrs. Raeda Hashim
Lecturer
Greenwich university, Karachi
16th October, 2011

16th October 2011

Table of Contents

Page number

Acknowledgement --------------------------------------------------------------------- 5 Executive Summary -------------------------------------------------------------------6 Introduction ----------------------------------------------------------------------------7 Beginning of the project --------------------------------------------------------7 Preface ---------------------------------------------------------------------------7 Company Overview ------------------------------------------------------------------- 7-8 History ---------------------------------------------------------------------------7

Mission Statement ---------------------------------------------------------------------8 Motto of Coca-Cola: --------------------------------------------------------------------9 Strategic Goals -------------------------------------------------------------------------9 Short term ------------------------------------------------------------------------9 Long term ------------------------------------------------------------------------9 Situational Analysis -------------------------------------------------------------------- 10-14 Product Definition ---------------------------------------------------------------10 Brand Name of Coca-Cola -------------------------------------------------------10 External Factors ----------------------------------------------------------------- 11-12 Demographic --------------------------------------------------------------11 Social Factors -------------------------------------------------------------11 Political Influence ---------------------------------------------------------12 Competitors ---------------------------------------------------------------12 Government ---------------------------------------------------------------12 Internal Factor ------------------------------------------------------------------- 13-14 Human Resource Management ---------------------------------------------13 Technology ----------------------------------------------------------------13 Management Levels --------------------------------------------------------13 Financing Capacity --------------------------------------------------------14 Marketing Department -----------------------------------------------------14 Brand Building Efforts --------------------------------------------------------------- 14-15 Relationship Building Effort -------------------------------------------------- 14 Building Values -------------------------------------------------------------------14 Target Market ---------------------------------------------------------------------------15 Consumption Rate ----------------------------------------------------------------------15 Strategic Group Map of competitors in the beverage industry ---------------16 SWOT Analysis -------------------------------------------------------------------------17

Critical Success Factors --------------------------------------------------------------- 17-21 Strength -------------------------------------------------------------------------- 17-18 Patent ---------------------------------------------------------------------17 Own production plant ----------------------------------------------------- 17-18 Research & Development -------------------------------------------------18 High market share --------------------------------------------------------18 Brand image...

Bibliography: Mission statement is made with the help of the given data and from the Internet source.
Executive summary is written from the catalog.
Financial data is downloaded from Internet.
Situation analysis is written from the catalog.
SWOT analysis is given from the internet .
Slogan is collected from the TV.
Coca cola logo is downloaded from the Internet.
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coca-Cola marketing plan Essay
  • Coca Cola Marketing Plan Essay
  • Coca-cola Marketing Plan Essay
  • Coca-Cola: Marketing Plan Essay
  • Coca cola marketing research Essay
  • Marketing Plan of Coca Cola Essay
  • Coca-Cola Marketing Plan Essay
  • Marketing Plan for Coca-Cola Essay

Become a StudyMode Member

Sign Up - It's Free