Marketing Plan Assignment One

Satisfactory Essays
ASSIGNMENT SPECIFICATIONS FOR

MARKETING PLAN ASSIGNMENT

Dr. M. Wayne Alexander

Marketing 310

Principles of Marketing

Date

MARKETING PLAN ASSIGNMENT

CHOOSE AN ORGANIZATION

Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, sun Mart, etc.

Wholesale organizations include SuperValu.

Not-for-profit and nonprofit organizations include Dakota Clinic and Innovis Health, Prairie Public Television, and United Way. Such schools as the Moorhead Independent School District and Minnesota State University Moorhead are also acceptable.

The criteria for choosing an organization may include access to management personnel and to financial information. Data on the Internet are helpful.

Obtain approval for your choice of organization from your professor.

A MARKETING PLAN

The marketing plan should include the following topics. Note that Chapter 2 in your text also contains this information.

I. Mission Statement. II. Situation Analysis a. Internal environment i. Organization background ii. Products iii. Financial and non-financial results iv. Channels b. External environment i. Markets ii. Competitive environment iii. Economic environment iv. Demographic environment v. Social and cultural environment vi. Political and legal environment vii. Technological environment c. SWOT analysis d. Critical issues III. Marketing Objectives IV. Marketing Strategies a. Target markets b. Product strategies c. Pricing strategies d. Promotion strategies e. Distribution strategies V. Recommendations for Change

GROUP DYNAMICS

Your professor will divide the class into small groups. Group members will want to share telephone numbers and e-mail addresses and settle upon a time to meet outside of class. Also, note the

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