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Marketing Plan

Topics: Marketing, Marketing plan, Fast food Pages: 29 (7480 words) Published: June 10, 2015
Your Company Name Marketing Plan

Food Comma
Marketing Plan

Company Address
Tijuana, Baja California, 22420
Phone: (664) 364-2743
Fax: (664) 364-2743
Email: kchan@foodcomma.com
Web Site: www.foodcomma.com
Contact: Karla Chan

PROPRIETARY and CONFIDENTIAL INFORMATION: Do Not Distribute

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Your Company Name Marketing Plan

Table of Content
EXECUTIVE SUMMARY .........................................................................................................................................................................................3

MARKETING OBJECTIVES ...........................................................................................................................................3 GOODS OR SERVICES ..................................................................................................................................................3 RESOURCES NEEDED ..................................................................................................................................................3 PROJECTED OUTCOMES ..............................................................................................................................................3 COMPANY DESCRIPTION ......................................................................................................................................................................................4 STRATEGIC FOCUS AND PLAN ............................................................................................................................................................................4

MISSION/VISION .........................................................................................................................................................4 GOALS ........................................................................................................................................................................4 CORE COMPETENCY ...................................................................................................................................................4 SITUATION ANALYSIS ............................................................................................................................................................................................6

INTERNAL FOCUS .......................................................................................................................................................6 EXTERNAL FOCUS ......................................................................................................................................................6 COMPETITOR ANALYSIS .............................................................................................................................................8 COMPANY ANALYSIS .................................................................................................................................................9 CUSTOMER ANALYSIS ..............................................................................................................................................10 SWOT ANALYSIS SUMMARY....................................................................................................................................12 MARKET – PRODUCT FOCUS .............................................................................................................................................................................13

MARKETING AND PRODUCT OBJECTIVES .................................................................................................................13 TARGET MARKETS ...................................................................................................................................................13 POINTS OF DIFFERENCE...
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