MARKETING PLAN
MARKETING PLAN
FOR VVCA SERVICES
(BICYCLE COURIER BUSINESS)
PREPARED BY:
DELA PAZ, ISAIAH
BAGUHIN, SHERYL
CASTILLO, JEMUEL
SAPOLMO, NELIA
EXECUTIVE SUMMARY
VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services will also serve non-law-firm customers, but will not target this area of the market.
VVCA Services will offer reliability and industry insight to law firms enabling VVCA Services to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, VVCA Services will be able to rapidly gain market share. Previous legal experience also provides VVCA Services with a competitive edge over the competition.
SITUATION ANALYSIS VVCA Services is entering their first year of operation. In order to achieve the market penetration that is forecasted, marketing must become a dominant business activity. VVCA Services offers the legal community a reliable, professional, delivery service that can provide service of notice and document delivery to opposing counsel as well as document delivery to the clerk of courts. The basic market need is a reliable service that can support all needs a law firm may have.
SWOT Analysis
Strengths
Unmatched legal industry insight.
Benchmarked training programs ensuring professionalism and efficiency.
The use of fast, eco-friendly delivery vehicles (bicycles).
Weaknesses
The lack of brand, a factor of being a start-up.
The struggle to convince law firms to ditch their current service provider in favor of the VVCA Services’ ability to balance time
FOR VVCA SERVICES
(BICYCLE COURIER BUSINESS)
PREPARED BY:
DELA PAZ, ISAIAH
BAGUHIN, SHERYL
CASTILLO, JEMUEL
SAPOLMO, NELIA
EXECUTIVE SUMMARY
VVCA Services is a bicycle-based courier service serving City of Makati attorneys and law firms. VVCA Services can transport documents and small parcels to clients, other law firms, as well as transport and file documents with the clerk of courts. Law firms will be the primary group of customers and the only one targeted. VVCA Services will also serve non-law-firm customers, but will not target this area of the market.
VVCA Services will offer reliability and industry insight to law firms enabling VVCA Services to provide superior service relative to the current service providers. Reliability is an important variable for service to law firms because firms have many court imposed time constraints put on them that are inflexible. By providing professional, reliable service, VVCA Services will be able to rapidly gain market share. Previous legal experience also provides VVCA Services with a competitive edge over the competition.
SITUATION ANALYSIS VVCA Services is entering their first year of operation. In order to achieve the market penetration that is forecasted, marketing must become a dominant business activity. VVCA Services offers the legal community a reliable, professional, delivery service that can provide service of notice and document delivery to opposing counsel as well as document delivery to the clerk of courts. The basic market need is a reliable service that can support all needs a law firm may have.
SWOT Analysis
Strengths
Unmatched legal industry insight.
Benchmarked training programs ensuring professionalism and efficiency.
The use of fast, eco-friendly delivery vehicles (bicycles).
Weaknesses
The lack of brand, a factor of being a start-up.
The struggle to convince law firms to ditch their current service provider in favor of the VVCA Services’ ability to balance time