marketing plan

Executive Summary This report is an assigned job as a partial fulfillment of course requirement by honorable Course teacher Imranul Islam, Lecturer Dept. of Marketing, Faculty of Business Administration and Management. It is the optimum aggregated outcome of 10 pupils about a report on Marketing Plan and Promotion Plan of a New Product. Bangladesh is a land of fertile. Here different types of fruits are grown. Among them Pineapple is one of the most testy and nutrias fruits. In this country there are different types of juice are being marketed by different companies. But Pineapple is unexplored area of juice production in Bangladesh. So we have decided to produce juice by pineapple and want to capture the unexplored market of juice. Introduction Every product in modern marketing era needs a proper marketing and promotion plan. So our new product of pineapple juice Anaross do needs a proper marketing and promotion plan. Because, these two plans are the best way to get best selling and consumer preferences in comparison with other products in the market. A good marketing and promotion plan always forecasts the future activities with proper judgmental knowledge. Better prediction ability of the marketer heavily influences the success of the product and way to survive in the modern competitive market. Objectives of the Report As a business expectative of future, we should have to gather experience beside our books. We should not concern our lesson only in classroom but to implement it in practical life. That will help us in our future life. A clear objective helps in preparation of well decorated report in which others take the right type of decision. So, identifying objectives is very much important. Our purpose of preparing the report is If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition. Moreover we will need to lower the price to hold

Bibliography: 1. Entrepreneurship Development Nazrulislam, Muhammad Z Mamun 3. Gitman. J. Lawerance, Managerial Finance, 10th, Edition 4. Kotler.P Armstrong, Principle of Marketing, 11th Edition 5. Essential of Business Enviourment, k Aswathappa, 7th edition Website 1. www.bplan.com 2. www.scribd .com 3. www.tatamcgrawhill.com Y, dXiJ(x( I_TS 1EZBmU/xYy5g/GMGeD3Vqq8K)fw9 xrxwrTZaGy8IjbRcXI u3KGnD1NIBs RuKV.ELM2fi V vlu8zH (W )6-rCSj id DAIqbJx6kASht(QpmcaSlXP1Mh9MVdDAaVBfJP8 AVf 6Q