Marketing Plan

Topics: Used good, Charity shop, Retailing Pages: 2 (583 words) Published: October 14, 2014

Business Model Canvas : With more people on a budget and the increasing demand for authentic vintage and famous brands fashions, thrift stores that are well-stocked and operated can be quite lucrative. Opening a clothing thrift shop is cheaper than starting a traditional clothing store because building an inventory will not require as much money.

Step 1
Focus on a type of clothing to sell.
Step 2
Develop a business plan for your thrift store, including the following details: analysis of competing thrift stores, especially those in your niche; public relations and marketing plans. Step 3
Lease or buy a space for your store.
Step 4
Create buying policies for your store, allow customers to sell their second-hand clothing to you, including what labels you will accept, condition the clothes, how clothing value is assessed and how customers will be compensated -- store credit or cash. Step 5

Promote your thrift clothing business.

Market Alignment Worksheet : I am a kind of person that like to buy clothes, actually I really like to buy clothes and I think I have a good taste about it. But like me I know a lot women don’t like to spend all your money buying good clothes, because it I have the idea about thrift store because you can find good clothes with a good price and still beautiful. And when you have a clothes that still almost new and you don’t want anymore you can go to the store and try to sell them to someone that can like that clothes. Empower our customers with easy to use products that really do solve their problems about spend a lot Money in clothes and will look good.

Target Market Definition : My first target market will be women in their early 20s who earn low incomes and then all the ages of women that like to be well dressed. SWOT
Stregnths :
High barriers to entry.
Limited competition in the Bay Area
Very high gross margins
Ability to sell products online
Highly visible website
Limited start up risk.

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