marketing plan
EXECUTIVE SUMMARY
Introduction
The Dr. Jose N. Rodriguez Memorial Hospital (DJNRMH), formerly Central Luzon
Sanitarium (CLS), was established in 1936 and become operational in 1940 to serve Hansen’s
Disease (Leprosy) patients in Luzon. In April 1971, Presidential Proclamation No. 843 apportioned one hundred thirty (130) hectares of land for hospital area. Republic Act No. 7999 dated April 22, 1995 and Presidential Proclamation No. 366 dated August 30, 2000 implemented by the National Housing Authority (NHA) declared that seventy (70) hectares of the apportioned land shall be use for housing units of bonafide beneficiaries and sixty (60) hectares to be administered by the DJNRMH. Presidential Proclamation 366 dated August 30, 2002 further mandated that fifty (50) hectares from the sixty (60) hectares administered by DJNRMH shall be used for housing units for bonafide beneficiaries leaving the hospital ownership of only ten (10) hectares. On December 24, 1980, CLS was renamed Dr. Jose N. Rodriguez Memorial Hospital through Batas Pambansa No. 91. In 1995, with the introduction of Multi Drug Therapy (MDT), leprosy is not prevalent in the area so the hospital shifted some of its line services into general care to meet the public health needs of the populace around the hospital. It also serves as a training center of Health Worker in leprosy control. On April 10, 2007, Republic Act No. 9420 was enacted converting 200 beds of the authorized 2000 beds for tertiary health care and transferred the administrative jurisdiction of the Hospital from Region IV to National Capital
Region.
For Calendar Year 2011, the license issued by the Department of Health was for Level II,
General Hospital (secondary) but, as of February 2011 Hospital management applied for Level
III, Tertiary General and Special Hospital.
DJNRMH is envisioned to be a health service excellence, compassionate, quality tertiary general and leprosy care, through its mission to provide the
Introduction
The Dr. Jose N. Rodriguez Memorial Hospital (DJNRMH), formerly Central Luzon
Sanitarium (CLS), was established in 1936 and become operational in 1940 to serve Hansen’s
Disease (Leprosy) patients in Luzon. In April 1971, Presidential Proclamation No. 843 apportioned one hundred thirty (130) hectares of land for hospital area. Republic Act No. 7999 dated April 22, 1995 and Presidential Proclamation No. 366 dated August 30, 2000 implemented by the National Housing Authority (NHA) declared that seventy (70) hectares of the apportioned land shall be use for housing units of bonafide beneficiaries and sixty (60) hectares to be administered by the DJNRMH. Presidential Proclamation 366 dated August 30, 2002 further mandated that fifty (50) hectares from the sixty (60) hectares administered by DJNRMH shall be used for housing units for bonafide beneficiaries leaving the hospital ownership of only ten (10) hectares. On December 24, 1980, CLS was renamed Dr. Jose N. Rodriguez Memorial Hospital through Batas Pambansa No. 91. In 1995, with the introduction of Multi Drug Therapy (MDT), leprosy is not prevalent in the area so the hospital shifted some of its line services into general care to meet the public health needs of the populace around the hospital. It also serves as a training center of Health Worker in leprosy control. On April 10, 2007, Republic Act No. 9420 was enacted converting 200 beds of the authorized 2000 beds for tertiary health care and transferred the administrative jurisdiction of the Hospital from Region IV to National Capital
Region.
For Calendar Year 2011, the license issued by the Department of Health was for Level II,
General Hospital (secondary) but, as of February 2011 Hospital management applied for Level
III, Tertiary General and Special Hospital.
DJNRMH is envisioned to be a health service excellence, compassionate, quality tertiary general and leprosy care, through its mission to provide the