marketing plan
TABLE OF CONTENTS
1.0 Executive Summary…………………………………………………………….
2.2 SWOT Analysis…………………………………………………………............ 2.2.1 Strengths ............................................................................................... 2.2.2 Weakness ............................................................................................. 2.2.3 Opportunity .......................................................................................... 2.2.4 Threats .................................................................................................
2.5 Macro Environment…………………………………………………….............
2.5.1 Economy
2.5.2 Culture
2.5.3 Politics, Rules and Regulations
2.5.4 Technology
2.5.5 Natural Environment
1.0 EXECUTIVE SUMMARY
This marketing plan is designed for Prima Pasta Restaurant located at 6811 Kirby, Houston TX 77030. The restaurant is owned by the family for two decades in a row. It analyzes in details the strengths, weakness, opportunities and threats of the business in their located building. The analysis will include supporting data that will enable the reader to identify promotional strategies for Prima Pasta Restaurant. Furthermore, this plan will provide statics information of the one mile radius that will enable the restaurant management to identify its future success. The marketing plan for Prima Pasta Restaurant will delineate a strategy for success by breaking it down to different components, which if taken in serious consideration will result in successful results on the return of investment. 2.2 SWOT Analysis 2.2.1 STRENGTHS
Location: Prima Pasta Restaurant is located in a the center of a dense populated area with a high disposable income. Also, it is surrounded by Houston Medical Center, Naylor College of Medicine, and a number of different business and universities. Furthermore, the attraction of number of high quality hotels such as
1.0 Executive Summary…………………………………………………………….
2.2 SWOT Analysis…………………………………………………………............ 2.2.1 Strengths ............................................................................................... 2.2.2 Weakness ............................................................................................. 2.2.3 Opportunity .......................................................................................... 2.2.4 Threats .................................................................................................
2.5 Macro Environment…………………………………………………….............
2.5.1 Economy
2.5.2 Culture
2.5.3 Politics, Rules and Regulations
2.5.4 Technology
2.5.5 Natural Environment
1.0 EXECUTIVE SUMMARY
This marketing plan is designed for Prima Pasta Restaurant located at 6811 Kirby, Houston TX 77030. The restaurant is owned by the family for two decades in a row. It analyzes in details the strengths, weakness, opportunities and threats of the business in their located building. The analysis will include supporting data that will enable the reader to identify promotional strategies for Prima Pasta Restaurant. Furthermore, this plan will provide statics information of the one mile radius that will enable the restaurant management to identify its future success. The marketing plan for Prima Pasta Restaurant will delineate a strategy for success by breaking it down to different components, which if taken in serious consideration will result in successful results on the return of investment. 2.2 SWOT Analysis 2.2.1 STRENGTHS
Location: Prima Pasta Restaurant is located in a the center of a dense populated area with a high disposable income. Also, it is surrounded by Houston Medical Center, Naylor College of Medicine, and a number of different business and universities. Furthermore, the attraction of number of high quality hotels such as