Marketing Plan
Example of Marketing Plan
Abstract
This paper is mainly about the marketing plan of Superstar Pet Shop, a dog store.
Several researches have be done to help this restaurant to achieve the goal of stopping losing money and increasing annual net income, such as research from the internet, survey and face to face interview. A simple analysis of the pet industry is involved in the paper. Through the SWOT analysis, a market strategy has been introduced. Because of the characteristic of product, place, prices and promotions, the future target market could be recognized as the students in University of La Verne and some customers of Macy’s shopping mall. This paper also puts out several recommendations based on the marketing survey and analysis. In the last part, this paper will introduces how to implement, evaluate and control the marketing plan.
Key word: target market, market strategy, market plan, SWOT analysis
Contents
Contents 3
1.0 Company Description 4
1.1 Business type 4
1.2 Location 4
1.3 Service offered 5
1.3.1 Types of dogs offered 5
1.4 Industry Analysis 8
2.0 Business mission 9
3.0 Marketing Objectives 10
4.0 Situation analysis 11
4.1 Industry analysis 11
4.2 SWOT analysis 17
5.0 Target Market Strategy 21
5.1 Current Target Market 21
5.2 Target Market Strategy for the Future 22
6.0 Marketing Mix Strategy 25
6.1 Place 25
6.2 Price 28
6.3 Product 31
6.4 Promotion 33
7.0 Implementation, Evaluation, and Control 36
7.1 Marketing Research 36
7.2 Financial Projections 37
7.3 Timetable 38
7.4 Summary 38
1.0 Company Description
1.1 Business type
Super star pet shop is a local pet shop, the owner of this shop loves pets so much and has a lot of other business making profit. Although this a company for profit, the owner of this shop does not care about profit very much .What he cares about is having fun working with pets and giving pets the best they deserve. The owner also owns a breeding workshop all
Abstract
This paper is mainly about the marketing plan of Superstar Pet Shop, a dog store.
Several researches have be done to help this restaurant to achieve the goal of stopping losing money and increasing annual net income, such as research from the internet, survey and face to face interview. A simple analysis of the pet industry is involved in the paper. Through the SWOT analysis, a market strategy has been introduced. Because of the characteristic of product, place, prices and promotions, the future target market could be recognized as the students in University of La Verne and some customers of Macy’s shopping mall. This paper also puts out several recommendations based on the marketing survey and analysis. In the last part, this paper will introduces how to implement, evaluate and control the marketing plan.
Key word: target market, market strategy, market plan, SWOT analysis
Contents
Contents 3
1.0 Company Description 4
1.1 Business type 4
1.2 Location 4
1.3 Service offered 5
1.3.1 Types of dogs offered 5
1.4 Industry Analysis 8
2.0 Business mission 9
3.0 Marketing Objectives 10
4.0 Situation analysis 11
4.1 Industry analysis 11
4.2 SWOT analysis 17
5.0 Target Market Strategy 21
5.1 Current Target Market 21
5.2 Target Market Strategy for the Future 22
6.0 Marketing Mix Strategy 25
6.1 Place 25
6.2 Price 28
6.3 Product 31
6.4 Promotion 33
7.0 Implementation, Evaluation, and Control 36
7.1 Marketing Research 36
7.2 Financial Projections 37
7.3 Timetable 38
7.4 Summary 38
1.0 Company Description
1.1 Business type
Super star pet shop is a local pet shop, the owner of this shop loves pets so much and has a lot of other business making profit. Although this a company for profit, the owner of this shop does not care about profit very much .What he cares about is having fun working with pets and giving pets the best they deserve. The owner also owns a breeding workshop all