Marketing PLan
July 15, 2013
Table of Contents
I. CORPORATE PROFILE
II. MARKETING OVERVIEW
a. Overview of Sterling Bank of Asia
b. Competitive Climate
III. MARKETING OBJECTIVES
a. Focused Product Mix
b. Distribution Presence/Placement/Reach
c. Promotion, e.g. Advertising Recall
IV. STRATEGIC MARKETING DIRECTIONS
a. Product
b. Promotion
c. Place
V. MARKETING PROGRAMS
a. Product
b. Promotion
c. Place
VI. MONTHLY SALES FORECAST
a. Volume Sales Forecast to Specific Product Focus
b. Sales Revenue Projections
VII. PROMOTION PLAN (MEDIA AND SALES PROMOTION)
VIII. MANPOWER PLAN
IX. BUDGET SUMMARY / APPENDICES
I. Corporate Profile
Sterling Bank of Asia is a new savings bank established in February, 2007 in response to the government 's mandate to create specialized financial institutions that would support the development and growth of the small and medium enterprise sector.
Sterling Bank of Asia is principally owned by the JTKC Group of Companies, Surewell Equities, and Star Equities. JTKC Group of Companies and Star Equities are involved in a wide range of industries, ranging from logistics to finance, real estate, manufacturing, hotel and resort properties. Some of these companies include I-Remit Inc., TKC Steel Corp., Discovery Leisure Company (Discovery Suites, Discovery Country Suites-Tagaytay and Discovery Shores-Boracay), The Mansion Group (Amorsolo Mansion, Gilarmi Apartments, Mabini Mansion, Boulevard Mansion), JTKC Land, Discovery Primea, and Kent Vinyl Tiles. Surewell Equities, on the other hand, is a holding company engaged in various interests, among which are, Confed Properties, Inc., I-Remit Inc., Flexi-Woods, Inc., Banwood Construction Center and Six Alps Corp.
Sterling Bank 's value proposition is to offer world-class and professional level of service by creating a strong sales culture and customer orientation. In all its business lines, Sterling Bank aims to customize solutions and execute these with the highest
Table of Contents
I. CORPORATE PROFILE
II. MARKETING OVERVIEW
a. Overview of Sterling Bank of Asia
b. Competitive Climate
III. MARKETING OBJECTIVES
a. Focused Product Mix
b. Distribution Presence/Placement/Reach
c. Promotion, e.g. Advertising Recall
IV. STRATEGIC MARKETING DIRECTIONS
a. Product
b. Promotion
c. Place
V. MARKETING PROGRAMS
a. Product
b. Promotion
c. Place
VI. MONTHLY SALES FORECAST
a. Volume Sales Forecast to Specific Product Focus
b. Sales Revenue Projections
VII. PROMOTION PLAN (MEDIA AND SALES PROMOTION)
VIII. MANPOWER PLAN
IX. BUDGET SUMMARY / APPENDICES
I. Corporate Profile
Sterling Bank of Asia is a new savings bank established in February, 2007 in response to the government 's mandate to create specialized financial institutions that would support the development and growth of the small and medium enterprise sector.
Sterling Bank of Asia is principally owned by the JTKC Group of Companies, Surewell Equities, and Star Equities. JTKC Group of Companies and Star Equities are involved in a wide range of industries, ranging from logistics to finance, real estate, manufacturing, hotel and resort properties. Some of these companies include I-Remit Inc., TKC Steel Corp., Discovery Leisure Company (Discovery Suites, Discovery Country Suites-Tagaytay and Discovery Shores-Boracay), The Mansion Group (Amorsolo Mansion, Gilarmi Apartments, Mabini Mansion, Boulevard Mansion), JTKC Land, Discovery Primea, and Kent Vinyl Tiles. Surewell Equities, on the other hand, is a holding company engaged in various interests, among which are, Confed Properties, Inc., I-Remit Inc., Flexi-Woods, Inc., Banwood Construction Center and Six Alps Corp.
Sterling Bank 's value proposition is to offer world-class and professional level of service by creating a strong sales culture and customer orientation. In all its business lines, Sterling Bank aims to customize solutions and execute these with the highest
References: http://www.sterlingbankasia.com/images/Sbai_fs1211_sterling%20bank%20of%20asia.pdf http://www.bsp.gov.ph/downloads/Publications/2011/StatRep_2Sem2011c.pdf http://dti.gov.ph