MARKETING PLAN
GROUP MARKETING PLAN
1003MKT
Team Marketing Project
APPLE IWATCH
Executive Summary
The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple’s performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name.
Apple wished to still be a leader in the technology world and target those who live home alone; the following marketing plan will provide the necessary marketing strategies that will help Apple boost its position as still the leader in the technology world.
The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone, IPod, IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research, with how the customer see’s the IWatch, what they would like to see be included, what will make the consumer stay with the brand Apple over its competitors. This way we can look at a wide range of different consumers their needs and wants for the IWatch.
Table of Contents Page
1.0 Introduction 4
2.0 Product Issue 4
3.0 environmental scan 4
3.1 competitors/ industry 4
3.2 P.E.S.T.L 5
3.2.1 Political 5
3.2.2 Socio-Cultural 5
3.2.3 Technology 5
3.2.4 Legal 6
4.0 Argument 6
5.0 Segmentation 6
5.1 Segmentation Identification 6
5.2 profile Segment Market 6-7
6.0 Targeting 8
6.1 Potential Segment Evaluation 8
6.2 Target Market Selection for First Year 8
6.3 Potential Market 9
7.0 Positioning 9
7.1 Determination of
1003MKT
Team Marketing Project
APPLE IWATCH
Executive Summary
The following marketing plan will outline a clear proposal for a new product line to the Apple Company. Currently Apple’s performance as a leader in the technology world has been a success. Apple is the dominator and now they plan to even target people that live alone. Apples current product offering and marketing strategies have become effective in attracting new customers to its already known brand name.
Apple wished to still be a leader in the technology world and target those who live home alone; the following marketing plan will provide the necessary marketing strategies that will help Apple boost its position as still the leader in the technology world.
The challenges Apple are expected to face are that the competitors will be not far behind them in producing their own version of the IWatch. This has already happened previously with the IPhone, IPod, IPad. This is where Apple will continue to upgrade the IWatch and will be producing alot of primary research, with how the customer see’s the IWatch, what they would like to see be included, what will make the consumer stay with the brand Apple over its competitors. This way we can look at a wide range of different consumers their needs and wants for the IWatch.
Table of Contents Page
1.0 Introduction 4
2.0 Product Issue 4
3.0 environmental scan 4
3.1 competitors/ industry 4
3.2 P.E.S.T.L 5
3.2.1 Political 5
3.2.2 Socio-Cultural 5
3.2.3 Technology 5
3.2.4 Legal 6
4.0 Argument 6
5.0 Segmentation 6
5.1 Segmentation Identification 6
5.2 profile Segment Market 6-7
6.0 Targeting 8
6.1 Potential Segment Evaluation 8
6.2 Target Market Selection for First Year 8
6.3 Potential Market 9
7.0 Positioning 9
7.1 Determination of