Marketing plan

Topics: Target market, Kraft Foods, Nutrition Pages: 14 (3528 words) Published: October 21, 2013


KRAFT FOOD
INCORPORATION

Marketing Plan

Table of Contents

1. Executive Summary Page 3 2. Company Description 4 3. Strategic Focus and Plan 5 Mission 6 Vision 6 Goals 6 Objectives 6 Core competency and sustainable advantages 7 4. Situation Analysis 7 SWOT analysis 7 Competitors in the Snacks Market 9 Customer Analysis 9 5. Market-Product Focus 9 Marketing & project objectives 9 Target Markets 10 Points of Difference 11 Positioning 11 6. Marketing Program 11 Unique Product Quality 11 Packaging 12 Price Strategy 12 Promotion Strategy 12 In-Store Demonstrations 12 Cent-Off Coupons 13 Magazines 13 Television 13 Place Strategy 14 7. Financial Data and Projections 14 Past Net Revenues 14 8. Organization 15 Five year projection 15 9. Implementation Plan 16 10. Evaluation and Control 17 11. References 18

1. Executive Summary

Kraft Food (Nabisco) has been working since the year 1898. For about 109 years, they have increase through natural growth, mergers and obtainments. This positive fact permits Nabisco to be the chief of the snack maker. Being the main snack maker has permit Nabisco to introduce a diverse selection of foods. However, Nabisco has...

References: GLP, . "Man on a mission." Blogger.com. 04 07 2004. Web. 19 Apr 2011. http://manonamission.blogspot.com/2005/07/kraft-foods-kft-mission-statement.html
"Morningstar Document Research." N.p., 25 02 2010. Web. 20 Apr 2011. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDk3MDF8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1
www.wikipidia.com
Kraft Food Inc." Kraft , 31 12 2004. Web. 20 Apr 2011. http://www.kraftfoodscompany.com/assets/pdf/KraftAR04_10K.pdf
https://www.aibonline.org/resources/statistics/2006cookies.htm
http://www.yousigma.com/comparativeanalysis/kraftfoodsswot.pdf

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