Marketing Plan

Pages: 40 (6630 words) Published: August 26, 2013
[pic][pic][pic][pic]

[pic][pic][pic][pic]

[pic][pic][pic]

| |

Marketing plan on

Promotional marketing

Strategy of Ispahani chips

Prepared for:

Nigar Sultana

Assistant Professor,

Marketing Management

Dept. of Marketing.

Prepared by:

Pathfinders

Dept. of Marketing

Jahangirnagar University

Date of submission: 10 March, 2012

Course Title: Marketing Management

|No. | Group Members ID | |01. | Borun Kumar Saha (Leader) (01732443639) 658 | |02. | S. Mohammadur Rahman (01671575087) 681 | |03. | Nushrat Shahab Bristi (01758084862) 644 | |04. | Fateha Khatun (01677270279) 635 | |05. | Asif Rumman (01614994235) 1937 |

Letter of Transmittal

10 March, 2012

Sultana, Nigar
Assistant Professor
Department of Marketing
Jahangirnagar University

Subject: Submitting the marketing plan on “Promotional Marketing Strategy of Ispahani chips”.

Dear Madam,
We are submitting a well-structured and comprehensive marketing plan on “Promotional Marketing Strategy of Ispahani chips” in due time. Despite many constraints like scope and access to information, we have tried to create something satisfactory.

We have tried to follow your guideline in every aspects of preparing this marketing plan. We have concentrated on the most relevant and logical areas to make our plan coherent as well as practical. We hope this marketing plan will entice your kind appreciation.

Sincerely,

________________
Borun Kumar Saha
(On behalf of the group members)
BBA, 2nd Batch
Department of Marketing
Jahangirnagar University

| |Title |Page no | |1.0 |Executive Summery |7 | |2.0 |Situation analysis |8 | | |2.1 |Customer |8 | | |2.2 |Competitor |9 | | |2.3 |Company |14 | |3.0 |Market opportunity and issues |18 | |4.0 |Objectives |18 | |5.0 |Marketing strategy |19 | |6.0 |Target market |20 | |7.0 |Positioning |22...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Plan Essay
  • Marketing Plan Outline Essay
  • Marketing plan of a product Essay
  • Mcq for Marketing Essay
  • Netflix Marketing Essay
  • Essay on Marketing Phase
  • Marketing Plan for small company Essay
  • Marketing Strategies for the New Economy Essay

Become a StudyMode Member

Sign Up - It's Free