Marketing Plan

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Women Shoe Business

I. Executive Summary

Shoelala is a women-shoe store nationwide. Shoelala have an unmatched, extensive selection of different shoes. Generally, the size of Shoelala' selection is cost prohibitive due to all the different sizes that must be stocked per style. Shoelala has a unique business model that allows them to have an extensive selection at the cost of only stocking one size per style. This is accomplished through a special relationship with the wholesaler so it can receive a customer's needed size within two days. Rush overnight shipping is available at additional cost.

Shoelala will carry only top of the line quality in women's shoes. Our selection will range from the basics of comfortable flats and sandals to the trendy style of stiletto shoes. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our customer base. It is organized as a partnership, owned by Carla Ecap and Princess Cayabyab. And will be located at #6813 Ayala Avenue corner, H.V Dela costa st., Makati City. The hours of operation will be Monday-Friday 10 a.m. - 9 p.m., Saturday 10 a.m. – 10 p.m., and closed on Sundays. Customers will be able to purchase directly from our website and VIP Showcase Events. There will be extended special hours designated during Christmas holiday shopping season.

All merchandise will be purchased according to the company's mission and customer focus of shoes ranging from sizes 5-13 and accessories. Management will rely on customer’s feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes.

The Concept

Recognizing that the market for quality shoes in extended sizes is quite competitive using the larger shoe retailers, it will minimize the competition by targeting specific niches, generally focusing on other retail stores whose prices are too expensive, lack quality and are not "shoe size efficient".

Shoelala has three

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