Marketing Plan
EXECUTIVE SUMMARY
The Coca-Cola Company will launch its improved product that will bring energy drinks into new heights. We created Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers, young adults, adults who belong to social classes of A, B, and C who need their daily dose of energy. Our objective is primarily to have a profitable year as its initial term of operation. Along with this is our secondary objective which is the want for an established and lucrative relationship with our soon-to-be loyal consumers. This would be possible because of the fact that Coca-Cola products became part of the lives of every Filipino consumer in spite of the growing health issues regarding carbonated drinks. Furthermore, the newly-improved packaging of the said product will lessen the burden of rising prices of the cost of production and the environmental risk accompanied with the massive use of plastic bottles. To have a wide introduction of Coke 100 to the public, we have associated its production to the company’s 100 years anniversary. TV commercials, advertising paraphernalia, commercial online database and product endorsements are some of the course of actions that we will undertake in order to launch our product popularly. The innovation of its latest packaging design will also contribute to attract consumers. These will be sold at public places, particularly school campuses, sport centers and food chains. With its SRP of Php 20.00, it will induce more consumers to buy our product.
We have projected a net income of P 655,900.00 for the first year, P 1,260,700.00 for its second year and P 2,352,000.00 for its third year. The selling price for wholesale retailers is P 18.00 and cost per unit is P 9.75. Computations for these values are given further in the marketing plan. The
The Coca-Cola Company will launch its improved product that will bring energy drinks into new heights. We created Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers, young adults, adults who belong to social classes of A, B, and C who need their daily dose of energy. Our objective is primarily to have a profitable year as its initial term of operation. Along with this is our secondary objective which is the want for an established and lucrative relationship with our soon-to-be loyal consumers. This would be possible because of the fact that Coca-Cola products became part of the lives of every Filipino consumer in spite of the growing health issues regarding carbonated drinks. Furthermore, the newly-improved packaging of the said product will lessen the burden of rising prices of the cost of production and the environmental risk accompanied with the massive use of plastic bottles. To have a wide introduction of Coke 100 to the public, we have associated its production to the company’s 100 years anniversary. TV commercials, advertising paraphernalia, commercial online database and product endorsements are some of the course of actions that we will undertake in order to launch our product popularly. The innovation of its latest packaging design will also contribute to attract consumers. These will be sold at public places, particularly school campuses, sport centers and food chains. With its SRP of Php 20.00, it will induce more consumers to buy our product.
We have projected a net income of P 655,900.00 for the first year, P 1,260,700.00 for its second year and P 2,352,000.00 for its third year. The selling price for wholesale retailers is P 18.00 and cost per unit is P 9.75. Computations for these values are given further in the marketing plan. The