Marketing Plan
Marketing Plan
Prepared For: Derek Barnes By: Roseanne Rawas, Travis MacDougall, Laura Ball, Luis Levy, Amanda Veitch and Narelle Kichula November 7, 2011
Saucy Grill
Marketing Plan
November 7, 2011
TABLE OF CONTENTS EXECUTIVE SUMMARY……………………………………………………………………….7 1. Market Situation ..................................................................................................... 9 a) Definition of the market............................................................................................ 9 b) Market Size and Growth ........................................................................................ 10 c) Segmentation of the market ................................................................................... 11 d) Distribution Channels ............................................................................................ 15 e) Consumer Needs................................................................................................... 16 f) Consumer Preferences........................................................................................... 17 g) Consumer Perceptions .......................................................................................... 17 h) Consumer Buying Behaviors Trends ..................................................................... 18 2. CLIENT’s Business Situation .............................................................................. 19 a) Review of Client’s Business: ................................................................................. 19 i) Sales (in units and/or dollars) for past three years: ............................................. 19 ii) Market share (in units and/or dollars) for past three years ................................. 19 iii) Target Market .................................................................................................... 20 iv) Positioning
Prepared For: Derek Barnes By: Roseanne Rawas, Travis MacDougall, Laura Ball, Luis Levy, Amanda Veitch and Narelle Kichula November 7, 2011
Saucy Grill
Marketing Plan
November 7, 2011
TABLE OF CONTENTS EXECUTIVE SUMMARY……………………………………………………………………….7 1. Market Situation ..................................................................................................... 9 a) Definition of the market............................................................................................ 9 b) Market Size and Growth ........................................................................................ 10 c) Segmentation of the market ................................................................................... 11 d) Distribution Channels ............................................................................................ 15 e) Consumer Needs................................................................................................... 16 f) Consumer Preferences........................................................................................... 17 g) Consumer Perceptions .......................................................................................... 17 h) Consumer Buying Behaviors Trends ..................................................................... 18 2. CLIENT’s Business Situation .............................................................................. 19 a) Review of Client’s Business: ................................................................................. 19 i) Sales (in units and/or dollars) for past three years: ............................................. 19 ii) Market share (in units and/or dollars) for past three years ................................. 19 iii) Target Market .................................................................................................... 20 iv) Positioning