Marketing Plan
[pic]
Marketing Plan Guide
Marketing planning
A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.
When you're writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • analysis of your current market • your business objectives • key strategies • steps to achieving your objectives • proposed budget • timing.
Template overview
This template overview provides details on each question asked throughout the marketing plan template as well as links to further information. When you start answering a question in your marketing plan, you can refer to the relevant question below to help guide your answer.
Title page
|Question |Explanation |More information |
|Insert your business logo |Adding a logo helps give your business a more professional image. | |
|Your name |Enter the business owner's name. Enter multiple names if there are multiple owners. | |
|Your title |The titles of the business owner(s) listed above, e.g. Owner/Manager | |
|Business name |Enter your business name as
Marketing Plan Guide
Marketing planning
A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.
When you're writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements: • analysis of your current market • your business objectives • key strategies • steps to achieving your objectives • proposed budget • timing.
Template overview
This template overview provides details on each question asked throughout the marketing plan template as well as links to further information. When you start answering a question in your marketing plan, you can refer to the relevant question below to help guide your answer.
Title page
|Question |Explanation |More information |
|Insert your business logo |Adding a logo helps give your business a more professional image. | |
|Your name |Enter the business owner's name. Enter multiple names if there are multiple owners. | |
|Your title |The titles of the business owner(s) listed above, e.g. Owner/Manager | |
|Business name |Enter your business name as