Marketing Plan
[2013] [Marketing Plan 2013]
Submitted By;
Esmond Chow Chu Siang
Daniel Lim
Huang JiaJun Melvin
Alaster Koh
Daryl Seah
Malwin Singh
Executive Summary
Table of Contents
Table of Contents Statement Objectives 5 Company Mission 5 Company Vision 5 Company Objectives 5
Introduction
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers everywhere. Four key attributes make the Company different: Heineken® is the first and only truly global beer brand, enjoyed in 178 countries around the world; a unique, worldwide footprint with operations in 71 countries, ensuring a broader reach for our brands than any other brewer; an internationally diverse, dynamic, committed and entrepreneurial team of around 70,000 employees; and the passion of the Heineken family remains as strong today as it was in 1864 when we first started brewing beer.
Wherever you are in the world, you are able to enjoy one of our brands. We own, market and sell more than 250 of them. Our principal global brand is Heineken®, the world’s most valuable international premium beer brand. Other international premium, regional, local and specialty beers include Amstel®, Birra Moretti®, Cruzcampo®, Desperados®, Dos Equis®, Foster’s®, Newcastle Brown Ale®, Ochota®, Primus®, Sagres®, Sol®, Star®, Tecate®, Zlaty Bazant® and Zywiec®. Our leading joint venture brands include Anchor®, Cristal®, Kingfisher® and Tiger®.
In addition to our global portfolio, HEINEKEN is the world’s biggest cider maker with brands such as Strongbow Gold® and Bulmer’s®.
Company Mission
Strong leadership of a healthy and growing profit pool.
Company Vision
To be the UK’s most admired branded drinks company and HEINEKEN business
Company Values
Passion for Quality * We are passionate about making great beer and cider. * Quality is at the heart of everything we do. * We achiever great quality by investing in our people and making Heineken
Respect *
Submitted By;
Esmond Chow Chu Siang
Daniel Lim
Huang JiaJun Melvin
Alaster Koh
Daryl Seah
Malwin Singh
Executive Summary
Table of Contents
Table of Contents Statement Objectives 5 Company Mission 5 Company Vision 5 Company Objectives 5
Introduction
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers everywhere. Four key attributes make the Company different: Heineken® is the first and only truly global beer brand, enjoyed in 178 countries around the world; a unique, worldwide footprint with operations in 71 countries, ensuring a broader reach for our brands than any other brewer; an internationally diverse, dynamic, committed and entrepreneurial team of around 70,000 employees; and the passion of the Heineken family remains as strong today as it was in 1864 when we first started brewing beer.
Wherever you are in the world, you are able to enjoy one of our brands. We own, market and sell more than 250 of them. Our principal global brand is Heineken®, the world’s most valuable international premium beer brand. Other international premium, regional, local and specialty beers include Amstel®, Birra Moretti®, Cruzcampo®, Desperados®, Dos Equis®, Foster’s®, Newcastle Brown Ale®, Ochota®, Primus®, Sagres®, Sol®, Star®, Tecate®, Zlaty Bazant® and Zywiec®. Our leading joint venture brands include Anchor®, Cristal®, Kingfisher® and Tiger®.
In addition to our global portfolio, HEINEKEN is the world’s biggest cider maker with brands such as Strongbow Gold® and Bulmer’s®.
Company Mission
Strong leadership of a healthy and growing profit pool.
Company Vision
To be the UK’s most admired branded drinks company and HEINEKEN business
Company Values
Passion for Quality * We are passionate about making great beer and cider. * Quality is at the heart of everything we do. * We achiever great quality by investing in our people and making Heineken
Respect *