Marketing Plan
THREE YEAR MARKETING PLAN ECO BUTTON INVENT TECHNOLOGY SOLUTIONS LTD.
EXECUTIVE SUMMARY
Invent technology solutions had plan to launch the new computer based energy saving device which also prevents carbon emissions which will be known as the ECO BUTTON, this product is made from recycled plastic, image can be seen below.
Our goal is to achieve 100% customer satisfaction so our focus will be based on product quality with reasonable price. we will be the first company to enter in this specific industry so to take advantage of first mover advantage we will do substantial promotion to gain maximum market share before any competitors arise.
Our consumer will be computer and laptops users they will have to spend only £15. The computer and laptops users waste money during their devices are ideal and instead of leaving the devices ideal the user can press the eco button and save energy, money and prevent carbon emissions.
MISSION STATEMENT :INVENT TECHNOLOGY SOLUTION endeavours to become the number one leader in energy saving at no cost to the environment and to make a change in green thinking. Invent technology will provide a safe and rewarding working environment for all employees , in order to achieve market leadership.
MARKET OVERVIEW (MACRO ENVIRONMENTS)
POLITICAL: the political environments are in favour of the product as the government of Norway is giving priority to green products and aims to become a carbon neutral country.so the eco button is good in political view.
ECONOMICAL: the economy of Norway is in good state as the unemployment rate is only 3.3% according to UNITED NATIONS ECONOMIC COMMISSIONS
SOCIAL
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL
GOALS AND OBJECTIVES
NON-FINANCIAL
INVENT TECHNOLOGY SOLUTIONS endeavours to achieve the highest level of consumer satisfaction in relation to both product and services provided by the company. This is further achieved by ensuring that the highest quality standards are adopted on all the levels of
EXECUTIVE SUMMARY
Invent technology solutions had plan to launch the new computer based energy saving device which also prevents carbon emissions which will be known as the ECO BUTTON, this product is made from recycled plastic, image can be seen below.
Our goal is to achieve 100% customer satisfaction so our focus will be based on product quality with reasonable price. we will be the first company to enter in this specific industry so to take advantage of first mover advantage we will do substantial promotion to gain maximum market share before any competitors arise.
Our consumer will be computer and laptops users they will have to spend only £15. The computer and laptops users waste money during their devices are ideal and instead of leaving the devices ideal the user can press the eco button and save energy, money and prevent carbon emissions.
MISSION STATEMENT :INVENT TECHNOLOGY SOLUTION endeavours to become the number one leader in energy saving at no cost to the environment and to make a change in green thinking. Invent technology will provide a safe and rewarding working environment for all employees , in order to achieve market leadership.
MARKET OVERVIEW (MACRO ENVIRONMENTS)
POLITICAL: the political environments are in favour of the product as the government of Norway is giving priority to green products and aims to become a carbon neutral country.so the eco button is good in political view.
ECONOMICAL: the economy of Norway is in good state as the unemployment rate is only 3.3% according to UNITED NATIONS ECONOMIC COMMISSIONS
SOCIAL
TECHNOLOGICAL
ENVIRONMENTAL
LEGAL
GOALS AND OBJECTIVES
NON-FINANCIAL
INVENT TECHNOLOGY SOLUTIONS endeavours to achieve the highest level of consumer satisfaction in relation to both product and services provided by the company. This is further achieved by ensuring that the highest quality standards are adopted on all the levels of