Marketing Plan
LESSON: MARKETING MANAGEMENT
TITLE: EDUCATION FOR INDUSTRY
ASSIGNMENT TYPE: MARKETING PLAN
SUPERVISOR: MUHSIN BAYIK
ATTENDENCEES:
DILEK BAYHAN ZEYNEP YENER
Contents
1. Overview 3
1.1 Why and When a marketing plan is needed? 3
1.2 What is a marketing plan? 3
2. Executive Summary: Purpose and Mission 4
3. Project Schedule 5
4. Situation Analysis 5
4.1 Company Analysis 5
4.2 Current Products Analysis 6
4.3 Current Competitors: 7
4.4 SWOT ANALYSIS: 8
5. Marketing Strategy and Objectives 9
5.1 Marketing Objective: 9
5.2 Marketing Strategy: 9
5.3 Financial Objectives: 10
6. Tactical Programs 11
6.1 Target Markets: 11
6.2 Product: 11
6.3 Promotion: 12
6.4 Distribution (Place): 14
6.5 Price: 14
7. Budgeting and Implementation 14
7.1 Marketing / Advertising Budget: 14
7.2 Implementation and Spending: 14
8. Additional Considerations 18
8.1 Internal Factors: 18
8.2 External Factors: 18
1. Overview
1. Why and When a marketing plan is needed?
The Marketing Plan is a highly detailed, heavily researched and well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:
• forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • forces the marketing personnel to look externally in order to fully understand the market in which they operate. • sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. • is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
1. Needed as part of the
TITLE: EDUCATION FOR INDUSTRY
ASSIGNMENT TYPE: MARKETING PLAN
SUPERVISOR: MUHSIN BAYIK
ATTENDENCEES:
DILEK BAYHAN ZEYNEP YENER
Contents
1. Overview 3
1.1 Why and When a marketing plan is needed? 3
1.2 What is a marketing plan? 3
2. Executive Summary: Purpose and Mission 4
3. Project Schedule 5
4. Situation Analysis 5
4.1 Company Analysis 5
4.2 Current Products Analysis 6
4.3 Current Competitors: 7
4.4 SWOT ANALYSIS: 8
5. Marketing Strategy and Objectives 9
5.1 Marketing Objective: 9
5.2 Marketing Strategy: 9
5.3 Financial Objectives: 10
6. Tactical Programs 11
6.1 Target Markets: 11
6.2 Product: 11
6.3 Promotion: 12
6.4 Distribution (Place): 14
6.5 Price: 14
7. Budgeting and Implementation 14
7.1 Marketing / Advertising Budget: 14
7.2 Implementation and Spending: 14
8. Additional Considerations 18
8.1 Internal Factors: 18
8.2 External Factors: 18
1. Overview
1. Why and When a marketing plan is needed?
The Marketing Plan is a highly detailed, heavily researched and well written report that many inside and possibly outside the organization will evaluate. It is an essential document for both large corporate marketing departments and for startup companies. Essentially the Marketing Plan:
• forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions. • forces the marketing personnel to look externally in order to fully understand the market in which they operate. • sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support. • is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
1. Needed as part of the