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Marketing Plan

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Marketing Plan
Holy Angel University
College of Business and Accountancy
Major in Marketing Management

Submitted by:
Banguguilan, Janine
Cemania, Jonathan
Rosario, Angela
Mandani, Elaine Submitted to:
Roll, Jacquelyn Mr. Randy Mamangon Oct. 8, 2012

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY …………………………………………………………………………………… 3 2. SITUATION ANALYSIS A. COMPANY BACKGROUND …………………………………………………………………………………… 3 B. PRODUCT BACKGROUND …………………………………………………………………………………… 4 C. MARKET PROFILE …………………………………………………………………………………… 4 D. COMPETITIVE ANALYSIS …………………………………………………………………………………… 4 3. SWOT ANALYSIS …………………………………………………………………………………… 4 - 5 4. OBJECTIVES A. MARKETING OBJECTIVE …………………………………………………………………………………… 6 B. FINANCIAL OBJECTIVE …………………………………………………………………………………… 6 5. TARGET MARKET …………………………………………………………………………………… 6 6. MARKETING STRATEGIES A. PRODUCT STRATEGIES …………………………………………………………………………………… 6 - 7 B. PRICING STRATEGIES …………………………………………………………………………………… 8 C. DISTRIBUTION STRATEGIES ……………………………………………………………………………………. 8 D. PROMOTIONAL STRATEGIES ……………………………………………………………………………………. 8 7. TIMETABLE ……………………………………………………………………………………. 9 8. CONTROLS ……………………………………………………………………………………. 9 9. FINANCIALS PART I A. FORECAST OF SALES/INCOME STATEMENT FOR 2 DAYS…………………………………………… 10 10. IMPLEMENTATION …………………………………………………………………………………….. 11 11. LEARNINGS …………………………………………………………………………………….. 11 - 12 12. FINANCIALS PART II A. ACTUAL INCOME STATEMENT (BAZAAR)…………………………………………………………………. 13 B. PROJECTED SALES FOR ONE YEAR…………………………………………………………………………….. 14 C. PROJECTED INCOME STATEMENT FOR ONE YEAR…………………………………………………….. 15 13. APPENDICES A. Photos …………………………………………………………………………………….. 16 – 19 B. Curriculum Vitae ……………………………………………………………………………………… 20 - 24

I. Executive Summary
Slice of Heaven is a bakeshop that offers desserts for everyone, providing sweet
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