Marketing Plan
COVER SHEET
Ady_Surya_CT0143395_GDip2_CB_Assignment
Situation Analysis
Executive Summary
Daiso’s stores is a store where you can buy all thing with just 2 Singapore Dollar. Daiso provide a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied, not only in Japan, but also all over the world. Wide range of stores, products, and highly competitive prices never fail to satisfy the discerning customer. There is something that no other company is able to imitate. Three values of “Quality,” “Variety,” and “Uniqueness.” These three strengths are the pillars of daiso success. There is no other company like this today. New values never seen anywhere else, combined with exclusive business strategies that bring joy and amazement to customers worldwide are what keep Daiso moving ahead of the competition. Daiso carries nearly 70.000 products, and almost all of them were developed in house with excellent quality and design. Daiso also have over 3000 stores now, not only in japan but all over the world, making it possible to provide high quality products at lower costs. Daiso itself is very successful in its own country japan. Ranked Number 1 in a row among female shoppers in the customer satisfaction ranking, 2nd place four times in a row in the overall ranking, Ranked among the top 100 “Famed Business People in the Heisei Era” in “Nihon Keizai Shimbun”. The President of daiso, Mr. Hirotake Yano, was selected as a famed business people in Heisei Era by the Nihon Keisei Shimbun from all among 3.6 million businesses in japan. And Daiso also ranked 23 in Brand Japan 2010.
Daiso’s SWOT analysis
Strength
Wide Network of Stores
Wide Product Fort polio
Strong Foothold in Japan
Weakness
Geographic Concentration
Absence in Online Retailing
The Products are not Best Quality
Opportunities
Expansion through
Ady_Surya_CT0143395_GDip2_CB_Assignment
Situation Analysis
Executive Summary
Daiso’s stores is a store where you can buy all thing with just 2 Singapore Dollar. Daiso provide a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied, not only in Japan, but also all over the world. Wide range of stores, products, and highly competitive prices never fail to satisfy the discerning customer. There is something that no other company is able to imitate. Three values of “Quality,” “Variety,” and “Uniqueness.” These three strengths are the pillars of daiso success. There is no other company like this today. New values never seen anywhere else, combined with exclusive business strategies that bring joy and amazement to customers worldwide are what keep Daiso moving ahead of the competition. Daiso carries nearly 70.000 products, and almost all of them were developed in house with excellent quality and design. Daiso also have over 3000 stores now, not only in japan but all over the world, making it possible to provide high quality products at lower costs. Daiso itself is very successful in its own country japan. Ranked Number 1 in a row among female shoppers in the customer satisfaction ranking, 2nd place four times in a row in the overall ranking, Ranked among the top 100 “Famed Business People in the Heisei Era” in “Nihon Keizai Shimbun”. The President of daiso, Mr. Hirotake Yano, was selected as a famed business people in Heisei Era by the Nihon Keisei Shimbun from all among 3.6 million businesses in japan. And Daiso also ranked 23 in Brand Japan 2010.
Daiso’s SWOT analysis
Strength
Wide Network of Stores
Wide Product Fort polio
Strong Foothold in Japan
Weakness
Geographic Concentration
Absence in Online Retailing
The Products are not Best Quality
Opportunities
Expansion through
References: : http://www.daiso-sangyo.co.jp/english/ Consumer Behavior TextBook faculty.babson.edu/isaacson/M_E7000/cons/cons1.doc