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Marketing Plan

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Marketing Plan
Thanushi Marketing Plan | Bubble Tea |

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Executive summery
The following marketing plan forms the basis for the introduction of an innovative new product by Elephant house beverages sri lanka. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. "Bubble Tea" will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to expand its marketing capacity while satisfying the needs of the still-unsaved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Export potential will be considered in India and USA. Company Description
Elephant House Beverages presently include carbonated soft drinks, caffeine based beverages, known in certain parts of world as energy drinks and natural beverages. The Elephant House carbonated soft drinks range include Elephant House Ginger Beer, better known as EGB which contains natural ginger, Cream Soda the popular vanilla flavored youth beverage, raspberry flavored Necto, orange flavored Orange Crush and Orange Barley, Lemonade, Soda, Apple Soda, Dry Ginger Ale and Tonic.
Caffeine based Wild Elephant and Blue Fountain bottled drinking water brands are also presently manufactured and marketed by Elephant House Beverages which is probably the beverage company with the widest reach in the island. Elephant House manufacturers and markets a unique brand of Ice cream which is the leading frozen confectionery brand both in Sri Lanka and Maldives, where many other international brands are available but humbled.

Brief description of the new product, & strategic role in the future position of the company
"Bubble Tea" will be
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