Marketing Plan
An Integrated Marketing Communications Plan for Majestic Monarch Corporation Submitted to The Marketing Department College of Commerce and Business Administration University of Santo Tomas In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By:
Corre, Ian Paolo
Manzo, Eugene Kaye
Reyes, Michelle Ann
Ty, Dempster Regan
4M5
November 4, 2012
I. Proposed product Today we live in world wherein almost everything is available in the market. Companies make products and soon after others will try to at least copy or mimic the product. Our consumers want variety in any product. They need a wide range of products to choose from or else, they will be fed up with the same product and might switch to your competitor. By the use of the Usage, Attitude and Image (UAI) Survey, the researchers came up for a new product extension, the bacon bits hotdog. The researchers have found out that 24% of the respondents answered new product extension in the question “What kind of hotdog which is not available today would you want to see in the market?” The remaining 76% answered completely different suggestions. Since Majestic Monarch Unlimited Corp. has created a name in the processed meat manufacturing industry and have started the Seven Kids hotdog brand, the researchers want to introduce new flavors that might be a hit to the target market. They want to launch a new product variety wherein eating your ordinary bacon wrapped in hotdog will be hassle free and less messy called the bacon hotdog. This new product will not be just your ordinary hotdog, it has bacon bits made from the same manufacturer and it is made with highly natural products.
A. Product concept Imagine your much-loved bacon wrapped hotdogs can now be easily eaten without being messy and it’s hassle free? Your favorite hotdog now contains bacon bits and will retail for P135.00 packed per
Corre, Ian Paolo
Manzo, Eugene Kaye
Reyes, Michelle Ann
Ty, Dempster Regan
4M5
November 4, 2012
I. Proposed product Today we live in world wherein almost everything is available in the market. Companies make products and soon after others will try to at least copy or mimic the product. Our consumers want variety in any product. They need a wide range of products to choose from or else, they will be fed up with the same product and might switch to your competitor. By the use of the Usage, Attitude and Image (UAI) Survey, the researchers came up for a new product extension, the bacon bits hotdog. The researchers have found out that 24% of the respondents answered new product extension in the question “What kind of hotdog which is not available today would you want to see in the market?” The remaining 76% answered completely different suggestions. Since Majestic Monarch Unlimited Corp. has created a name in the processed meat manufacturing industry and have started the Seven Kids hotdog brand, the researchers want to introduce new flavors that might be a hit to the target market. They want to launch a new product variety wherein eating your ordinary bacon wrapped in hotdog will be hassle free and less messy called the bacon hotdog. This new product will not be just your ordinary hotdog, it has bacon bits made from the same manufacturer and it is made with highly natural products.
A. Product concept Imagine your much-loved bacon wrapped hotdogs can now be easily eaten without being messy and it’s hassle free? Your favorite hotdog now contains bacon bits and will retail for P135.00 packed per