Marketing Plan
MARKETING PLAN FOR GENERIKA DRUGSTORE
VALUE TO CUSTOMERS the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Its aim is to be a more complete drugstore than many typical outlets in the market.
Integral in the corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing friendly and professional counseling. It is our desire to ensure that drugs are used in the safest and most effective way possible, which is why patient counseling by trained store personnel is a key part of our operation. All the stores are air-conditioned because we want to maintain the efficacy and potency of the medicines we sell, and to serve our customers in a more convenient and comfortable environment. Store personnel wear attractive uniforms. They undergo recurrent training courses to sharpen their technical knowledge and skills so that they give superior service to the customers.
While the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Our aim is to be a more complete drugstore than many typical outlets in the market.
Integral in our corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing friendly and professional counseling. It is our desire to ensure that drugs are used in the safest and most effective way possible, which is why patient counseling by trained store personnel is a key part of our operation. All our stores are air-conditioned because we want to maintain the efficacy and potency of the medicines we sell, and to serve our customers in a more convenient and comfortable environment. Store personnel
VALUE TO CUSTOMERS the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Its aim is to be a more complete drugstore than many typical outlets in the market.
Integral in the corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing friendly and professional counseling. It is our desire to ensure that drugs are used in the safest and most effective way possible, which is why patient counseling by trained store personnel is a key part of our operation. All the stores are air-conditioned because we want to maintain the efficacy and potency of the medicines we sell, and to serve our customers in a more convenient and comfortable environment. Store personnel wear attractive uniforms. They undergo recurrent training courses to sharpen their technical knowledge and skills so that they give superior service to the customers.
While the company’s focus is on quality generics, Generika Drugstore also carries branded medicines, medical supplies, galenicals and selected consumer goods – all at competitive prices. Our aim is to be a more complete drugstore than many typical outlets in the market.
Integral in our corporate mission is to put the satisfaction of our customers at the center of our strategies and plans, by serving their needs correctly, efficiently and by providing friendly and professional counseling. It is our desire to ensure that drugs are used in the safest and most effective way possible, which is why patient counseling by trained store personnel is a key part of our operation. All our stores are air-conditioned because we want to maintain the efficacy and potency of the medicines we sell, and to serve our customers in a more convenient and comfortable environment. Store personnel