Marketing- Pick and Pay
Question 1
Space gap- Pick and Pay has various franchises around South Africa. Getting goods that are out of stock maybe difficult if geographically the stores are a far distance from one another so there are various depots in each province. Pick and Pay has an online shopping facility to bridge the gap between the manufacturer and the consumer. They don’t outsource transport companies either but use their own trucks for transportation of goods.
Time gap- Goodness as Pick and Pay say is what they are striving for. They don’t make use of cold storage for long periods of time as the quality and nutritional value of the food deteriorates. They try keeping the use of preservatives to a minimum and provided a detailed online catalogue of in season fresh produce for every month of the year. Rather than having to put fresh produce on the shelf that isn’t up to standard. PnP chooses instead to only stock what is available to them. If the cheaper, outdoor grown avocados are not available due to seasonal limitations, they will stock the more pricy, greenhouse grown ones for example.
Information gap- Each product sold on the shelf has a detailed breakdown of the nutritional value and allergens in the product. Pick and Pay provides qualified. PnP also provides educated and qualified pharmacists, and nurses at their medical dispensaries. This allows the customer to be sure of their purchase, the product, its relevant uses and any dangers associated with the product.
Ownership gap- The ownership gap is bridged through customers being able to pay via EFT if they have used the online store and the goods are delivered directly to the consumer’s doorstep. Customers can do their shopping and select their various products. Once this is complete, the customer is required to pay for the goods. The till prints out a receipt, proving that the transaction took place, and identifying exactly what products changed owners. Pick and Pay makes shopping easier for the consumer as the
Space gap- Pick and Pay has various franchises around South Africa. Getting goods that are out of stock maybe difficult if geographically the stores are a far distance from one another so there are various depots in each province. Pick and Pay has an online shopping facility to bridge the gap between the manufacturer and the consumer. They don’t outsource transport companies either but use their own trucks for transportation of goods.
Time gap- Goodness as Pick and Pay say is what they are striving for. They don’t make use of cold storage for long periods of time as the quality and nutritional value of the food deteriorates. They try keeping the use of preservatives to a minimum and provided a detailed online catalogue of in season fresh produce for every month of the year. Rather than having to put fresh produce on the shelf that isn’t up to standard. PnP chooses instead to only stock what is available to them. If the cheaper, outdoor grown avocados are not available due to seasonal limitations, they will stock the more pricy, greenhouse grown ones for example.
Information gap- Each product sold on the shelf has a detailed breakdown of the nutritional value and allergens in the product. Pick and Pay provides qualified. PnP also provides educated and qualified pharmacists, and nurses at their medical dispensaries. This allows the customer to be sure of their purchase, the product, its relevant uses and any dangers associated with the product.
Ownership gap- The ownership gap is bridged through customers being able to pay via EFT if they have used the online store and the goods are delivered directly to the consumer’s doorstep. Customers can do their shopping and select their various products. Once this is complete, the customer is required to pay for the goods. The till prints out a receipt, proving that the transaction took place, and identifying exactly what products changed owners. Pick and Pay makes shopping easier for the consumer as the