Marketing Philosophy of Nestle
Marketing
Marketing considers a given companies ability to satisfy the needs of a its targeted customers within a market which in return helps the company achieve its aims and objectives which are outlined in a mission statement.
Introduction to Nestle
Nestle is a globally recognised organisation founded by Henri Nestle in 1866 in Switzerland. Nestle claim to be the ‘worlds leading nutrition, health and wellness company’ and their mission is ‘Good Food and Good Life’. the Swiss organisation employee 280,000 people around the world. Nestle has a vision of ‘meeting the needs of the consumer everyday by marketing and selling food of a consistently high quality’ (www.mba-tutorials.com). The organisation believe the ‘confidence’ that the consumers have in the brands which they produce have helped them to improve their marketing strategies and how they research and develop new concepts. Nestles mission statement also states they wish to further use e-business to market products and also to ‘deliver the best quality’ in everything they do, such as their production techniques and also how they choose their suppliers as standards are key to Nestles aims and objectives. Analysing the visions of Nestle through their mission statement indicates they are very much a market orientated organisation, as they clearly indicate they aim to broaden they use of the internet to market their products and also how they use their consumers to help expand their market knowledge.
Product vs. market orientation
Organisation can either be market or product orientated. Being a market orientated business indicates the organisation predominately focuses their attention towards the market they are launching a product into and they also consider the best ways to reach their target audience through different marketing strategies. The advantages of being a market orientated company is that it is easier to adapt to changes in different markets and also creates a sense of loyalty with its
Marketing considers a given companies ability to satisfy the needs of a its targeted customers within a market which in return helps the company achieve its aims and objectives which are outlined in a mission statement.
Introduction to Nestle
Nestle is a globally recognised organisation founded by Henri Nestle in 1866 in Switzerland. Nestle claim to be the ‘worlds leading nutrition, health and wellness company’ and their mission is ‘Good Food and Good Life’. the Swiss organisation employee 280,000 people around the world. Nestle has a vision of ‘meeting the needs of the consumer everyday by marketing and selling food of a consistently high quality’ (www.mba-tutorials.com). The organisation believe the ‘confidence’ that the consumers have in the brands which they produce have helped them to improve their marketing strategies and how they research and develop new concepts. Nestles mission statement also states they wish to further use e-business to market products and also to ‘deliver the best quality’ in everything they do, such as their production techniques and also how they choose their suppliers as standards are key to Nestles aims and objectives. Analysing the visions of Nestle through their mission statement indicates they are very much a market orientated organisation, as they clearly indicate they aim to broaden they use of the internet to market their products and also how they use their consumers to help expand their market knowledge.
Product vs. market orientation
Organisation can either be market or product orientated. Being a market orientated business indicates the organisation predominately focuses their attention towards the market they are launching a product into and they also consider the best ways to reach their target audience through different marketing strategies. The advantages of being a market orientated company is that it is easier to adapt to changes in different markets and also creates a sense of loyalty with its