Marketing PC Tablets
Contents Page
Introduction
As our role as your marketing agents we have thoroughly researched the market to find a niche that has not yet been exposed. The report is split into two sections; secondary research and primary research. We will begin our report by analyzing the current leading competitors and why they are the market leaders as well as explaining to you the current state of the market. We shall then focus upon our ‘pilot’ survey, clearly underlining your target markets wants and needs. We will finish off by proposing to you a few features that the customers deemed to be the most popular and that they felt was lacking in your competitors products.
Methodology
The primary research is a survey that we hosted on a social networking site, as well as questionnaires in Brighton town centre and on the train from Brighton to London. We then collected all the data and tried to find recurring trends and patterns. The secondary research is comprised of data that was gathered online regarding your competitors and their marketing strategies. We discussed and debated the quantity of questions to include in our survey whilst trying to find the clearest and most conclusive.
Secondary Web-based Research
The most important factor to take into consideration, is without a doubt, how the PC tablet market is divided. From the time we invested in researching the tablet market a very clear hierarchy has appeared with Apple iPad being the market leader at 56%, Amazon Fire at 14.3% and Samsung Galaxy Tab at 8% from 2011 Q4. To be able to take Amazon in to account we had to discard the Amazon Kindle Fire and replace it with the Amazon Fire on the grounds that the Kindle Fire is an e-reader and is not considered as a PC tablet. Previously the Amazon Fire was only sold in the US however due to impressive sales it is set to hit the shelves in the UK and Europe next quarter.
The tablet market is a fast growing market which is shown by
Introduction
As our role as your marketing agents we have thoroughly researched the market to find a niche that has not yet been exposed. The report is split into two sections; secondary research and primary research. We will begin our report by analyzing the current leading competitors and why they are the market leaders as well as explaining to you the current state of the market. We shall then focus upon our ‘pilot’ survey, clearly underlining your target markets wants and needs. We will finish off by proposing to you a few features that the customers deemed to be the most popular and that they felt was lacking in your competitors products.
Methodology
The primary research is a survey that we hosted on a social networking site, as well as questionnaires in Brighton town centre and on the train from Brighton to London. We then collected all the data and tried to find recurring trends and patterns. The secondary research is comprised of data that was gathered online regarding your competitors and their marketing strategies. We discussed and debated the quantity of questions to include in our survey whilst trying to find the clearest and most conclusive.
Secondary Web-based Research
The most important factor to take into consideration, is without a doubt, how the PC tablet market is divided. From the time we invested in researching the tablet market a very clear hierarchy has appeared with Apple iPad being the market leader at 56%, Amazon Fire at 14.3% and Samsung Galaxy Tab at 8% from 2011 Q4. To be able to take Amazon in to account we had to discard the Amazon Kindle Fire and replace it with the Amazon Fire on the grounds that the Kindle Fire is an e-reader and is not considered as a PC tablet. Previously the Amazon Fire was only sold in the US however due to impressive sales it is set to hit the shelves in the UK and Europe next quarter.
The tablet market is a fast growing market which is shown by