Name: Wendy Sattall Class: Bus 235 Professor: Donna Manley Date: October 30, 2011
Macy 's Inc
Thesis Statement: Macy 's was one of the first biggest retail chain stores to hit in the United states and continue to prosper in the fashion industry. In my essay
I will speak about some of the concepts of retail marketing and establishment that was conquered.
Macy 's Inc., is a federated department store that was founded in nineteen century in Columbus Ohio. Federated was originally a department store holding company for Abraham & Straus federated expanded nationwide adding the sister store Burdines, Bloomingdale 's and also other brother stores as well. Macy 's Inc retail location was in a "community shopping center with 20 or more smaller stores. Macy 's Inc has functional elements of price ranges, store layout, and breedth and depth of merchandise lines." (Marketing/Roger A. Kerin, Steven W. Hartley, William Rudelius., 10th Edition, pager 446) The Marketing technique of the Macy 's Inc was made from an observation made in Paris. When shopping at Macy 's Inc., I found that Macy 's specialize in mid to high range of retail merchandise. Macy 's Inc targets middle to high class shoppers, at the same time you can get the same merchandise that would be Page 3 more costly in a high end store like Saks, Bloomingdales and Neumann Marcus Stores. What separates Macy
References: 1. Marketing/Roger A. Kerin, Steven W. Hartley, William Rudelius., 10th Edition, pager 446. 2. www. MacysInc.com