Marketing Paper
Mary Hacker
Dr. Rex
Marketing 3001
Marquette University
Wednesday July 10, 2013
Problem/Objective The problem Joe faces is that he is trying to find one target audience to market to. If Joe could discover who his target audience is, he can then market appropriately, and in the end, he can reach his overall objective: to maximize profit.
Solution
Joe should develop a training program for national wireless carrier employees that teach them how to market PicDeck for everyone’s usage, focusing on the campaign “Stop a moment in time and share it with the world.”
Rationale
Training Program Training national cell phone carrier employees will ultimately maximize profit because the salespeople are the ones who create the value for customers and build profitable relationships. On page 1, the case says that Ontela sold its technology to wireless carriers, leaving the marketing and pricing to wireless subscribers in their hands. For Joe to regain control of his product, he would work as a team with each national wireless carrier company to train their employees about the benefits of using PicDeck. According to the Simple Model of the Marketing process, the first step to a successful campaign includes understanding the marketplace and customer’s wants and needs. These salespeople are in direct contact with the consumer. By talking to each customer one-on-one, the salespeople will 1) gain a better understanding of the value proposition, 2) then showcase to the consumer how PicDeck will enhance his or her lifestyle, and 3) be able to provide customer feedback at training to further heighten marketing. The overall goal of the Simple Model is to capture value from customers to create profits and customer equity. The salespeople are at the forefront of this model. They are the ones building profitable relationships with the cell phone subscribers. The subscribers pay a monthly fee for this technology, from then which
Dr. Rex
Marketing 3001
Marquette University
Wednesday July 10, 2013
Problem/Objective The problem Joe faces is that he is trying to find one target audience to market to. If Joe could discover who his target audience is, he can then market appropriately, and in the end, he can reach his overall objective: to maximize profit.
Solution
Joe should develop a training program for national wireless carrier employees that teach them how to market PicDeck for everyone’s usage, focusing on the campaign “Stop a moment in time and share it with the world.”
Rationale
Training Program Training national cell phone carrier employees will ultimately maximize profit because the salespeople are the ones who create the value for customers and build profitable relationships. On page 1, the case says that Ontela sold its technology to wireless carriers, leaving the marketing and pricing to wireless subscribers in their hands. For Joe to regain control of his product, he would work as a team with each national wireless carrier company to train their employees about the benefits of using PicDeck. According to the Simple Model of the Marketing process, the first step to a successful campaign includes understanding the marketplace and customer’s wants and needs. These salespeople are in direct contact with the consumer. By talking to each customer one-on-one, the salespeople will 1) gain a better understanding of the value proposition, 2) then showcase to the consumer how PicDeck will enhance his or her lifestyle, and 3) be able to provide customer feedback at training to further heighten marketing. The overall goal of the Simple Model is to capture value from customers to create profits and customer equity. The salespeople are at the forefront of this model. They are the ones building profitable relationships with the cell phone subscribers. The subscribers pay a monthly fee for this technology, from then which