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Marketing of Projects

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Marketing of Projects
Tekalign Tsige
ID Number UD08594BPM15341

COURSE NAME: “PROJECT CYCLE MANAGEMENT: PROJECT IDENTIFICATION AND SELECTION PHASE”

ATLANTIC INTERNATIONAL UNIVERSITY (AIU)

TABLE OF CONTENTS

Acronyms: 2
1. Introduction: 3
2. Understanding of Project and Project Cycle Management (PCM) 4 2.1 What is project? 4 2.2 What is project management? 6 2.3 What is Project Cycle Management? 7 2.3 What are the phases of the project cycle? 8
3. Analysis: Project Identification & Selection 13
4. Case Studies: 20
5. Recommendation: 22
6. Conclusion: 22
References: 23

Acronyms:

EC: European Commission
EU: European Union
GTZ: Deutsche Gesellschaft fur Technische Zusammenarbeit
ITAD: Information Training and Agricultural Development
KLGRP: The Kenya Local Government Reform Programme
Las: Local Authorities
LASDAP: Local Authority Service Delivery Action Plan
NGOs: Non-Government Organizations
PCM: Project Cycle Management
PMBOK: Project Management Body of Knowledge
RPRLGSP: Rural Poverty reduction and Local Government Support Programme
VLIR: Vlaamse Interuniversitaire Raad

PROJECT IDENTIFICATION AND SELECTION

1. Introduction:

The first and one of the critical steps in the project cycle management is the identification and selection process. This is an important stage such that it can affect the whole process including that of sustainability of the project after completion and transferring to operational phase. However, this stage is overlooked in some cases particularly in the process of capturing the actual needs of the beneficiaries. Instead of demand driven approach some donors including international organizations would like to follow supply driven approach. In the actual practice projects should be identified from the perspective of the needs or demand of the beneficiaries whether at community or national levels.



References: European Commission, (March 2002), Project Cycle Management Handbook, PARTICIP GmbH (http://www.stgm.org.tr) FAO (2001): Project Cycle Management Technical Guide, , (http://www.fao.org) UN-Habitat (June 2003), Program and Project Cycle Management, (http://www.unhabitat.org) Vlaamse Interuniversitaire Raad (VLIR): PROJECT CYCLE MANAGEMENT (PCM) GENERAL VLIR MANUAL, Brussels, July 2002 Westland, Jason (2006): The Project Management Life Cycle a complete step-by-step methodology for initiating, planning, executing & closing a project successfully, (http://www.netLibrary.com)

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