Marketing of Metro

Topics: Marketing, Advertising, Brand Pages: 18 (4732 words) Published: January 14, 2013
METRO SHOES
FINAL REPORT
1/9/2013

Submitted by: Fatima Ahmed Mareeha Farooq Mohammad Ahmed Ghafoor Sarosh Tasneem Raja Shahzeb Farrukh Sumbul Afzal Rao

Contents
INTRODUCTON .......................................................................................................................................... 2 CURRENT MARKET SITUATION ............................................................................................................ 2 Market trends: ........................................................................................................................................... 2 Existing brands.......................................................................................................................................... 3 Marketing strategy for brands ................................................................................................................... 3 DETAILED SEGMENTATION................................................................................................................... 5 Segmentation............................................................................................................................................. 5 Targeting ................................................................................................................................................... 5 Positioning ................................................................................................................................................ 5 MARKET ANALYSIS ................................................................................................................................. 5 Porters Five Forces ................................................................................................................................... 6 SWOT ....................................................................................................................................................... 8 PROMOTIONAL MIX ................................................................................................................................. 9 Objective ................................................................................................................................................... 9 Promotional Mix Tools ............................................................................................................................. 9 MARKETING COMMUNICATION STRATEGY ................................................................................... 10 TACTICS AND ACTION PROGRAM ..................................................................................................... 10 Advertising.............................................................................................................................................. 10 Sales Promotion ...................................................................................................................................... 12 Social Media Marketing .......................................................................................................................... 13 EVALUATION PROCESS AND MARKETING BUDGET..................................................................... 14 Efficiency ................................................................................................................................................ 14 Effectiveness ........................................................................................................................................... 14 Marketing Budget ................................................................................................................................. 145

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INTRODUCTON
Metro Shoes is one of the most successful shoes brands of Pakistan and has a history of delivering high quality shoes. The first store was opened in 1986 with the mission to meet the footwear needs of the market. From that time...
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