Marketing of Mcdonald
MARKTING MANAGEMENT
GROUP COURSE WORK
Contents:
SectionⅠ Outline question-----------------------------------------------3 - 6
SectionⅡ S.H.E Chocolates Shop-------------------------------------7- 26
Section Ⅲ Contribution of group member-------------------------------27
Section Ⅳ Completed questionnaires------------------------------------28
Course Work Section Ⅰ
In our group, each member has completely collected date for 25 questionnaires. We have gained a brief understanding of how to conduct a questionnaire survey, from which the concept of marketing research has been established in the mind.
1. Why information collection is important in marketing?
The British Institute of Management defines the marketing research as ‘the objective gathering, recording and analyzing of all facts about problems relating to the transfer and sale of goods and services from producer to consumer or user.’ It seeks to provide the five basic questions—who, what, when, where and when. In practice, managers can conduct a research to understand what its target market needs and wants as well as how is its business performance by primary data. Importantly, collecting and analyzing the data is a systemic method to identify customers’ views. The marketing research is classified as market research, sales research, product research, advertising research, business economics and motivation research. Thus, it facilitates making marketing strategies and decisions towards marketing targets.
2. How data/information can be used to make better marketing decision?
Decision making refers to a choice among alternative courses of action. It has four distinct steps: identifying a problem or opportunity, defining the problem or opportunity, identifying alternative courses of action and selecting a specific course of action. Information aids the
GROUP COURSE WORK
Contents:
SectionⅠ Outline question-----------------------------------------------3 - 6
SectionⅡ S.H.E Chocolates Shop-------------------------------------7- 26
Section Ⅲ Contribution of group member-------------------------------27
Section Ⅳ Completed questionnaires------------------------------------28
Course Work Section Ⅰ
In our group, each member has completely collected date for 25 questionnaires. We have gained a brief understanding of how to conduct a questionnaire survey, from which the concept of marketing research has been established in the mind.
1. Why information collection is important in marketing?
The British Institute of Management defines the marketing research as ‘the objective gathering, recording and analyzing of all facts about problems relating to the transfer and sale of goods and services from producer to consumer or user.’ It seeks to provide the five basic questions—who, what, when, where and when. In practice, managers can conduct a research to understand what its target market needs and wants as well as how is its business performance by primary data. Importantly, collecting and analyzing the data is a systemic method to identify customers’ views. The marketing research is classified as market research, sales research, product research, advertising research, business economics and motivation research. Thus, it facilitates making marketing strategies and decisions towards marketing targets.
2. How data/information can be used to make better marketing decision?
Decision making refers to a choice among alternative courses of action. It has four distinct steps: identifying a problem or opportunity, defining the problem or opportunity, identifying alternative courses of action and selecting a specific course of action. Information aids the