Marketing of Kindle

DEVELOPING A MARKETING PLAN FOR KINDLE IN CHINA

by

Z WANG

being a honours research project submitted in partial fulfilment of the requirements for the
BSc (Honours) Degree in
International Business Management

2013
I

HONOURS RESEARCH PROJECT ASSESSMENT FORM
Student Declaration Form for Submission with Major Projects
Section 1
This section must be completed by the student and then handed in with the TWO copies of the Major
Project.
Candidate’s Name

ZHENG WANG

Candidate’s Number

10196900

Degree Programme

BSc (Hons) International Business Management

Supervisor

Geoff Black

Major Project Title

Developing a Marketing Plan for Kindle in China

Word Count

9971

Confidential?

No

In submitting this Major Project I acknowledge that I understand the definition of, and penalties for, cheating, collusion and plagiarism set out in the assessment regulations.

I

also confirm that this work has not previously been submitted for assessment for an academic award, unless otherwise indicated.

Signature of student:………………………………………….
Date: ……………………………………………………………
Section 2
This section will be completed by the college.
Project Manager
Internal Examiner
Final Percentage Mark
Date

II

Contents
List of Tables ............................................................................................................................. V
List of Figures ........................................................................................................................... VI
ACKNOLEGEMENTS ............................................................................................................. VII
Abstract .................................................................................................................................. VIII
CHAPTER ONE INTRODUCTION ............................................................................................ 1
1.1 Rationale for the Study

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