Marketing Mix Topshop
Topshop
Market
According to Mintel (August 2003), UK consumers keep on spending on clothes, even when they are cutting back in other areas, with total consumer expenditure on clothing in the UK reaching £34,825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period.
Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled, the slowdown in fashion retailing has not been as abrupt as some observers predicted.
Specialist clothing retailers, such as Topshop, Next and GAP, account for the biggest share of spend, attracting between 68%-71% of all consumer expenditure on clothing during 2002. Department …show more content…
Timeout shopping awards 2002 awarded Topshop with the 'Best Womenswear Award' and In-Style 2003 awarded the 'Best Vintage award'.
The driving force behind the transformation of Topshop is Brand Director Jane Shepherdson and her team, who has been rated as one of the fashion industry's most influential figures. Along with her team of buyers and designers, gut instincts are followed to introduce elements that they feel are right for the brand. This is a concept that is obviously paying dividends - with 295 stores in the UK and a further 62 international stores.
History
Although Topshop itself was launched in 1964, its parent company, The Arcadia Group, dates back to 1900 when Montague Burton launched it with an investment of £100. Initially the menswear chain Burton was the company's principal brand, but the launch of Topshop in the 1960s took the Group into the women's fashion market. It was a small start, with Topshop initially only having space in a Sheffield department store called Peter …show more content…
It was a success and UNIQUE soon began to build Topshop's reputation in design. Alongside this, the TS Design label that targets the more savvy designer-led consumer has worked alongside different designers including Sophia Kokosalaki and Jens Laugesen. Past designers have included Clements Ribeiro, Hussein Chalayan and Russell Sage.
Topshop has also created Boutique - a specific area in a selection of its stores to appeal to its more designer-aware customers, celebrities and industry insiders. Boutique houses UNIQUE and also the latest 'capsule' collections from designers, such as House of Jazz and Jens Laugesen under the TS design label. There are now Boutique spaces at Oxford Street, Manchester, Birmingham and in Topshop in Selfridges London and Manchester stores.
Topshop does not only sell its products via its stores. It also trades via one of the most successful fashion websites that was produced to recreate the Topshop attitude
Market
According to Mintel (August 2003), UK consumers keep on spending on clothes, even when they are cutting back in other areas, with total consumer expenditure on clothing in the UK reaching £34,825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period.
Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled, the slowdown in fashion retailing has not been as abrupt as some observers predicted.
Specialist clothing retailers, such as Topshop, Next and GAP, account for the biggest share of spend, attracting between 68%-71% of all consumer expenditure on clothing during 2002. Department …show more content…
Timeout shopping awards 2002 awarded Topshop with the 'Best Womenswear Award' and In-Style 2003 awarded the 'Best Vintage award'.
The driving force behind the transformation of Topshop is Brand Director Jane Shepherdson and her team, who has been rated as one of the fashion industry's most influential figures. Along with her team of buyers and designers, gut instincts are followed to introduce elements that they feel are right for the brand. This is a concept that is obviously paying dividends - with 295 stores in the UK and a further 62 international stores.
History
Although Topshop itself was launched in 1964, its parent company, The Arcadia Group, dates back to 1900 when Montague Burton launched it with an investment of £100. Initially the menswear chain Burton was the company's principal brand, but the launch of Topshop in the 1960s took the Group into the women's fashion market. It was a small start, with Topshop initially only having space in a Sheffield department store called Peter …show more content…
It was a success and UNIQUE soon began to build Topshop's reputation in design. Alongside this, the TS Design label that targets the more savvy designer-led consumer has worked alongside different designers including Sophia Kokosalaki and Jens Laugesen. Past designers have included Clements Ribeiro, Hussein Chalayan and Russell Sage.
Topshop has also created Boutique - a specific area in a selection of its stores to appeal to its more designer-aware customers, celebrities and industry insiders. Boutique houses UNIQUE and also the latest 'capsule' collections from designers, such as House of Jazz and Jens Laugesen under the TS design label. There are now Boutique spaces at Oxford Street, Manchester, Birmingham and in Topshop in Selfridges London and Manchester stores.
Topshop does not only sell its products via its stores. It also trades via one of the most successful fashion websites that was produced to recreate the Topshop attitude