Marketing Mix Stategies
“The marketing mix srategy of Viettel’s prepaid package”
INTRODUCTION
Today, cell phone is an indispensible appliance in our life because of its benefits like communicating with other people everywhere easily, updating information quickly... . That why the demand for cell phone has been increasing worldwide day by day. As that result, more and more network systems for cell phone have been developing rapidly in every country, including Vietnam. At present, there are many network providers joining in Vietnamnese market, both domestic and foreign companies. To sucess in this high competitive market of network, each provider must have its own strategy to attract customers. Viettel - a Vietnamese telecommunication company has a developed strongly network to provide more attractive prepaid packages , is a typical example. Since Viettel progressing the mobile – network service with the marketing mix strategy, it has achieved a particular sucess.
Several researchers have studied different aspects of marketing mix. According to experience, Mc Carthy – the prominent marketer of America, introduces this method of marketing firstly in the world in 1960. Walter van Water Schoot and Chirtophe Van den Bulte (1992) relised the inherent negative definition of sales promotion of Mc Cathy’s 4P classification in marketing mix, then studied and presented an improved classification. Luke Althor (2010) found that the marketing mix involves the various aspects of marketing that can have an influence on sales and the effectiveness of your advertising strategies. We can increase our business profit if we understand how this makes works.
There were many studies on marketing mix in foreign countries. Butfew works have been done on it in Vietnam. The objective of this research is to investigate the application of marketing mix in Vietnam by analyzing how Vietel has applied this strategy from 2006 until now. METHOD
This research was carried out around several districts such as
INTRODUCTION
Today, cell phone is an indispensible appliance in our life because of its benefits like communicating with other people everywhere easily, updating information quickly... . That why the demand for cell phone has been increasing worldwide day by day. As that result, more and more network systems for cell phone have been developing rapidly in every country, including Vietnam. At present, there are many network providers joining in Vietnamnese market, both domestic and foreign companies. To sucess in this high competitive market of network, each provider must have its own strategy to attract customers. Viettel - a Vietnamese telecommunication company has a developed strongly network to provide more attractive prepaid packages , is a typical example. Since Viettel progressing the mobile – network service with the marketing mix strategy, it has achieved a particular sucess.
Several researchers have studied different aspects of marketing mix. According to experience, Mc Carthy – the prominent marketer of America, introduces this method of marketing firstly in the world in 1960. Walter van Water Schoot and Chirtophe Van den Bulte (1992) relised the inherent negative definition of sales promotion of Mc Cathy’s 4P classification in marketing mix, then studied and presented an improved classification. Luke Althor (2010) found that the marketing mix involves the various aspects of marketing that can have an influence on sales and the effectiveness of your advertising strategies. We can increase our business profit if we understand how this makes works.
There were many studies on marketing mix in foreign countries. Butfew works have been done on it in Vietnam. The objective of this research is to investigate the application of marketing mix in Vietnam by analyzing how Vietel has applied this strategy from 2006 until now. METHOD
This research was carried out around several districts such as