Marketing Mix: Red Bull Case Study
MARKETING MIX
Product
Red Bull energy drink is the first product of Red Bull,. later expanding their product line with Red Bull sugar-free, and Red Bull shots. One point to consider is their limited product range. Unlike their major competitors likeCoca Cola and Pepsi, having different products in various beverage classes like water, soft drinks, electrolytes etc, Red Bull does not. Only having one product class can be positive, for example Red Bull can concentrate 100% effort on their energy drinks while not getting distracted by other influences. Red Bull focuses on making their consumer get energized and fresh. It benefits health with B vitamins. Their main slogan is that it gives you wings . Red bull’s packaging is simple and plain, but the coolest which catches the eye and create a first impression, with a single big logo.
Price
The price of a Red Bull Energy drink depends on the country where you buy it, but usually their drinks are priced at higher end compared to other beverages. They sell their energy drinks as a premium priced product, advertising as better and beneficial than a typical juice drink.. Therefore, though their prices are higher, consumers are ready to pay a premium for Red Bull because of the quality of the product and the benefits.
Place
Red Bull is distributed in almost every supermarket over the world in 162 countries. They are placed in most noticeable sections in supermarket , near counters ,in customized mini fridge of Red Bull or in between essential drinks like water, or fruit juices. Red Bull has also deals with sport clubs, bars and companies. Red Bull uses other firms in many countries to distribute their products.
Promotion
Red Bull is the biggest player in the market using an aggressive strategy for promotion of their products. The three main strategies to promote Red Bull products are Media Advertising, Sponsoring and Free sampling.
Free sampling is used for persuading college students to buy Red
Product
Red Bull energy drink is the first product of Red Bull,. later expanding their product line with Red Bull sugar-free, and Red Bull shots. One point to consider is their limited product range. Unlike their major competitors likeCoca Cola and Pepsi, having different products in various beverage classes like water, soft drinks, electrolytes etc, Red Bull does not. Only having one product class can be positive, for example Red Bull can concentrate 100% effort on their energy drinks while not getting distracted by other influences. Red Bull focuses on making their consumer get energized and fresh. It benefits health with B vitamins. Their main slogan is that it gives you wings . Red bull’s packaging is simple and plain, but the coolest which catches the eye and create a first impression, with a single big logo.
Price
The price of a Red Bull Energy drink depends on the country where you buy it, but usually their drinks are priced at higher end compared to other beverages. They sell their energy drinks as a premium priced product, advertising as better and beneficial than a typical juice drink.. Therefore, though their prices are higher, consumers are ready to pay a premium for Red Bull because of the quality of the product and the benefits.
Place
Red Bull is distributed in almost every supermarket over the world in 162 countries. They are placed in most noticeable sections in supermarket , near counters ,in customized mini fridge of Red Bull or in between essential drinks like water, or fruit juices. Red Bull has also deals with sport clubs, bars and companies. Red Bull uses other firms in many countries to distribute their products.
Promotion
Red Bull is the biggest player in the market using an aggressive strategy for promotion of their products. The three main strategies to promote Red Bull products are Media Advertising, Sponsoring and Free sampling.
Free sampling is used for persuading college students to buy Red